Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]
Emirates and the ATP have elevated their partnership announcing Emirates. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across […]
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP. Created by BBDO New York, HP’s creative agency partner, the work introduces […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]
Heineken has picked Amsterdam-based agency We Are Pi as its leads ad agency for its Desperados brand. The agency’s remit with the tequila-flavoured beer is global and effective immediately. It follows a competitive pitch after Heineken parted company with previous incumbent Weiden & Kennedy earlier in 2015. The split was by mutual consent, Heineken said. […]
Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]
180 Amsterdam recently approached Wake The Town’s new Amsterdam branch to research and select the perfect track for their new PS4 commercial, The Wonderful Life of a PS4 Player. Directed by Blink Productions’ Bjoern Ruehmann and choreographed by Supple Nam, the spot features a PS4 gamer living out the many features of the PS4 as […]
10 Minutes With, the global career matchmaking platform, has launched a mobile app for iPhone and Android to help undergraduate, masters and MBA students search for their ideal job and connect with companies they want to work with. Available for free on iPhone and Android, the app encourages users to create a career profile, select […]
Award-winning creative special effects company, Artem, has recently completed an ambitious window installation for London’s Selfridges on Oxford Street. The giant 2.8 metre orbiting orrery – a mechanical model of the solar system – forms the centrepiece of Selfridges’ 2015 cosmos-themed Christmas window displays. The gold and chrome model will rotate all day, every day […]