Strellson, the Switzerland-based international fashion and lifestyle company, has added a “Strellson Like-Shop” to its online presence Structured in a similar way to the normal Strellson online shop, the Like Shop offers 10-15 different products from Strellson’s current Spring/Summer collection. However, what makes it different is that in the Like Shop payment is made in Facebook likes instead of in normal currency.
Users around the world are now able to acquire one of a number of selected articles by generating likes on Facebook. When they choose a product, they can create a personalised post in the shop. Using the login function supplied on the site, they can log into their Facebook profile and share the post directly with their friends on their private Facebook pinwall. They then have to mobilise their network via Facebook so that they collect the required number of likes as quickly as possible. The customer who generates the correct number of likes first is given the piece of attire they have chosen.
T-shirts cost from 50 likes, trousers around 80 and the price of a coat or a suit can be up to 350 likes. The aim of the campaign is to achieve a viral effect using like requests and post-sharing with the aim of broadening the community and improving brand recognition.
Strellson’s Like Shop acknowledges the huge importance of social media within communications strategy and the changes in the way customers use media. The platform represents another milestone on Strellson’s path to winning over the digital target group. To address these “digital natives”, the Like Shop skilfully deploys the mechanisms of social media, making online shopping an entertaining challenge and encouraging young men to shop in a completely new way.
Christina Antes (consultancy) and Hans-Peter Sporer (creative), managing directors at Serviceplan Campaign X, and their team came up with the idea and the concept. The Munich-based company have been tending the Strellson brand since 2016 and won numerous awards for the “Make Yourself Unstoppable” campaign (including Eurobest, New York Festival, Webby Awards, iF Design Award, ADC, Die Klappe and Spotlight). The technology for the Like Shop was realised by the Munich-based design studio Astral.