Panasonic has unveiled a campaign with We Are Social pondering the question ‘Why DSLR?’ to promote its Lumix mirrorless cameras over larger DSLR models. The campaign will target popular gadget forums and blogs in order to intercept the journey between online discussions and purchase, with the creations of videos such as Why are DSLR lenses […]
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]
The luxury car brand Cadillac has a new crest, updated for the 21st century. The new logo has no wreath, and has been made more trapezoidal while retaining its colors, grid and center-line peak. Each color represents a quality of the brand—red represents power and bold actions, blue stands for valor, with black and gold […]
The ibis Sweet Bed is found in almost every ibis hotel. The design of the bed required 8 months of work by 60 engineers from Accor’s research and development team – everything about the ibis Sweet Bed has been designed, developed and tested to ensure an optimal sleep quality. The challenge and ambition was to […]
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]
A subsidiary of American Eagle, the lingerie store Aerie has launched a series of empowering ads that feature models that have not been touched up with Photoshop. These “Aerie Real” body-positive ads encourage young ladies from the ages of 15 to 21 to be confident of themselves, and serve to assure women that they do […]
http://www.youtube.com/watch?v=Kt5VulFqBm4 Cisco has borrowed the buzz-phrase du jour ‘The Internet of Things’, tweaked it and created a slogan for its latest TV ad – the “internet of everything”. The ad made by Goodby Silverstein & Partners, was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in […]
Global digital payments network Visa recently unveiled a new logo as part of its new brand positioning strategy. The new logo does away with the yellow strand of the ‘V’ and has been given a coat of dark blue paint. To reaffirm its commitment to being “the best way to pay and be paid”, the […]
The identity for new London TV channel London Live has launched, with Kemistry creating a branding system that incorporates the work of emerging designers. Kemistry says the identity for the channel, which is operated by the London Evening Standard, aims to ‘promote London as a creative place’. The identity will use the work of a […]
Benetton Group has unveiled its first marketing campaign since announcing a reorganisation to focus on its core fashion brands last year. The ads for the spring/summer 2014 collection of its Sisley brand portray two “celebrity couples” as their lives are captured by the media. It features four models who are the new brand ambassadors for […]