Solicitor Fiona Kingscott, a contract specialist at Langleys Solicitors, unpicks the nebulous and often unregulated world of influencer marketing and explains what you can do to protect your brand. Influencer marketing has grown significantly in recent years, with some brands now paying celebrities huge sums to advertise their products. Or they may work with small-scale […]
We Are Social has strengthened its German operations with the appointment of Roman Jud as CEO. A Swiss native, Jud joins from the Berlin creative agency Granny. Before that, he held roles at the ad agency Heimat, including founding their Zurich offer in 2015. He has worked at Publicis, Wirz BBDO in Zurich, and VCCP […]
2020 to be “the year of renewal” Today, Zenith UK released its consumer trend report for 2020, The View, which predicts 2020 will be the “year of renewal”, a year of renewed optimism where consumers will be re-focusing their time and attention around simplified, realistic and attainable goals and interests. The report reflects on 2019 […]
In line with the Poetry, Plays and Prose theme for this year’s LGBT+ History Month, creative, data and technology company Wunderman Thompson UK is launching a creative writing challenge. Entries for the ‘LGBTQIA+ Letters from the heart’ competition can take the form of a poem, story, letter, or spoken word piece. It is open to anyone at […]
The 3-month selection process ended with Longchamp choosing FF to manage the brand’s global communications strategy and development. When Longchamp, the iconic brand founded in 1948, launched a pitch to find a partner to help conceive and implement its evolving international brand image — focusing on the American and Chinese markets — FF was the […]
Radio continues to reach huge audiences across the UK with around nine out of 10 people (87.5%) still listening every week, despite intense competition and changes in listening habits. New figures (Q4 2019) from RAJAR show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favourite stations – for three […]
Vitality, the innovative insurance and investment business, has launched an exclusive new partnership with Waitrose & Partners. VitalityHealth and VitalityLife members* will now be able to access cashback of up to 25% – or up to 40% for members with both life and health insurance – on the supermarket’s Good Health food range in all […]
The film is a continuation in the series with the first one released last year featuring internet sensation Gopal Datt. As the Uefa Champions League enters into the knockout stages, there is much hype and anticipation around the event. And to ride high on that wave, Sony Sports and Scarecrow have created an endearing story […]
The move marks new collaborative approach and retires traditional role of sole CEO. M&C Saatchi LA today officially announced a new joint leadership structure to power the business into 2020. Kate Bristow, Chief Strategy Officer & Partner, Maria Smith, Chief Creative Officer & Partner and Rebecca McGough, Managing Director & Partner will jointly run the […]
Royal Ascot is the subject of a new cinematic, Netflix-style brand campaign which aims to further build its position as the ‘must-attend event’ of the 2020 British summer. With a history as rich as it is long, Royal Ascot sits proudly as the jewel in the crown of the British Flat racing season. Five days […]