By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health
Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]
- FirstVet enables pet owners to have video meetings with a vet via their smartphone, tablet or computer
- Challenger brand will partner with ELVIS to develop a number of campaigns in order to build brand awareness in the UK
FirstVet, the world’s first digital veterinary clinic, has appointed ELVIS to develop a number of campaigns in order to build brand awareness in the UK. The agency was appointed without a pitch. The challenger brand FirstVet, which enables pet owners to have video meetings with a vet via their smartphone, tablet or computer, will now partner with ELVIS […]
- Initiative developed in partnership with M&C Saatchi as part of Census 2021 campaign
Hundreds of buildings and landmarks throughout England and Wales will be lit in purple this weekend to celebrate the upcoming census and its importance to communities. The initiative was developed by The Office for National Statistics (ONS) in partnership with creative agency M&C Saatchi, as part of the integrated Census 2021 campaign which launched last month. The event […]
Younger people more likely to use and engage with subtitled ads
72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research. The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]
Creative agency Brave has created a new Global integrated campaign for World of Tanks (WoT) which hits audiences this week. This is the second creative Brave has created for WoT in the ‘The Art of Winning’ series and hones in on the incomparable joy you can only derive from winning a game as complex as WoT. The TVC will […]
Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]
