Erika Morton appointed Managing Director
The Park has today officially announced its expansion into Australia. The brand experience agency launched its London office in 2018 and has been going from strength to strength ever since. It was recently awarded Startup of the Year by The Drum Awards. The Australian operations will be led by local Managing Director, Erika Morton who […]
BY Pete Hayes, Managing Partner at PB Creative
Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities. Distinctiveness is about being individual, recognisable and valued above and beyond the competition. It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values. We believe it’s the key to […]
Serviceplan Group‘s House of Communication New York and Varo debut US campaign, spotlighting the bank’s mission of financial inclusion
Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on the company’s brand vision for a more accessible and inclusive financial system. It's Your Money from Varo Studios on Vimeo. Varo, the first and only digital bank with a national bank charter, is committed to helping […]
A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]
Gyre9, a product design and development firm has completed the design, engineering, and manufacturing of Phase I of the Gen 3 Series of electric vehicle (EV) chargers for Hartford, Connecticut-based JuiceBar, according to Co-Founder and Chief Engineering Officer Ed Gilchrest. Gilchrest explains, “President and CEO Paul Vosper and Executive Chairman Jeff Mayer assumed leadership of […]
VANGUARD, one of the world’s largest investment companies, has taken over Europe’s biggest advertising canvas, London’s IMAX, with its award-winning ‘V for Value’ campaign created by AML Group. Launched in February 2020 across TV, digital, OOH, radio and print the campaign is designed to bring value to investors – communicating Vanguard’s commitment to low cost, good value […]
One of the UK’s leading young tech entrepreneurs is speaking out to warn organisations operating across multiple sectors that the post-COVID business world may look quite different than it did before. James Henry Blake, Founder and CEO of digital performance agency Vindicta Digital, has witnessed firsthand the impact that the COVID-19 pandemic is having on […]
Brand experience agency Cheerful Twentyfirst, part of Aeorema Communications PLC, continues its expansion with four new hires and a further six open roles. The London and New York based agency has expanded its team once again with four recent hires across its creative, digital solutions and production teams.Amongst those joining the creative brand experience agency […]
Groceries and Gifts see the biggest upsurge
Mention Me’s fourth annual report into customer advocacy and referral trends reveals the impact of Covid-19 on brand recommendations, the sectors that have best weathered the storm or even prospered, and the most important qualities for brand referrals. Trust has remained a core theme, with three quarters of respondents citing brands’ responses to Covid as […]
FCB PARTNERS have been appointed strategic agency for Van Berkel International. Van Berkel International is one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency will lead on strategic direction to support the Berkel Brand in consolidating its positioning, alongside defining the brand development guidelines. […]