The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign will be launched across digital media across the UK from February 2021. The surreal spot, created by 10 Days London, shows the awkward moment of receiving a […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
- Phipps joins as Senior Editor to build newsroom function as part of Waste’s fan-first offering for clients. - Was previously Senior Editor at We Are Social leading the social media editorial vision for Activision’s Call of Duty and Destiny, across 12 international markets.
Independent creative agency Waste has announced the appointment of Brett Phipps to the newly created role of Senior Editor, as it seeks to build a newsroom function for entertainment clients as part of its fan-first offering. Phipps joins from We Are Social, where he spent nearly three years as Senior Editor, leading the social media editorial vision for […]
Branding agency ODA has rebranded Active Minds, as Relish, the dementia wellbeing brand. The rebrand challenges the current dementia narrative of loss and its narrow focus on memory with a new proposition: ‘bringing joy to life with dementia’. The new platform will help the company realise it’s ambition to become a world-leading dementia wellbeing brand. There are approximately 850,000 […]
Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless were briefed to create […]
Award winning brand and design agency, psLondon have bought a 50% stake in full-service moving image agency, Studio Hansa . This new partnership will bring together the best in strategic and creative thinking for brands seeking high quality moving content. psLondon opened its doors in 2007 and has since built a reputation for excellence in […]
Design sector PR specialist Red Setter is launching a broadcast division to expand its offering and expertise to current and new clients. The new division will be headed up by Giles Draper who has been appointed Head of Broadcast. Red Setter is the only PR agency that works solely with design and branding agencies, and corporate design […]
LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the “R” of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme). This campaign illustrates how racism has evolved. Because if less and less French […]
The seventh issue of TWELVE, the Serviceplan Group’s multiple award-winning magazine for brands, media and communication, features a highly unusual design. The artwork was created by Jonathan Meese, one of today’s most important artists, using a completely new process. Prominent guest authors and renowned experts respond to the theme of „Rethink“ with original texts on topics including finding inspiration and coming up with practical strategies to address challenges and repurposing crises as opportunities.
TWELVE magazine was initially launched by the Serviceplan Group’s House of Communication in Munich in 2015 as an individual annual review for the brand, media and communications industry. Conceived as a coffee-table magazine, it embraces the power of print and offers insights into the inspiring personalities and topics that have defined the past year and […]
American pizza franchise, Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin. Qumin – Papa Johns – CNY Animation (2021) from Qumin on Vimeo. The first Papa John’s pizza was made in a […]