Rolls-Royce kicks off global creative pitch

Rolls-Royce kicks off global creative pitch

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account, which mainly covers digital work such as online films and direct marketing, is being reviewed through AAR in a procurement-led process. Requests for information were sent out last week and Partners Andrews Aldridge […]

Twitter launches video content promotion tool – Twitter Amplify

Twitter launches video content promotion tool – Twitter Amplify

Twitter has revealed its latest marketing tool Twitter Amplify which allows media companies to promote small video clips, for example sports highlights, which are accompanied by a brief video ad as a pre- or post-roll. Launch partners for Twitter Amplify include the likes of Clear Channel, New York Magazine, VEVO, Warner Music, and VICE, as […]

Audi: The Start-Stop Battery App

Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]

An App That Wakes Sleepy Drivers Up, Directs Them To Nearest Coffee Place

Drowsy driving causes more than 100,000 car crashes each year. To help curb the numbers and help travellers get to their destination safely, Thai coffee shop chain Café Amazon—with the help of creative agency BBDO Proximity Thailand—has created an app that helps wake up sleepy drivers. With the use of eye- and face-tracking technology, the […]

iPad Magician Creates A Magical ‘Angry Birds’ Ad

Popular mobile game Angry Birds has received a “magical” update that includes some new gameplay mechanics involving magic portals. As part of this new release, Angry Birds makers Rovio have teamed up with Simon Pierro, better known as the ‘iPad Magician’, to create a ‘magic’ video. The video features some ingenuity from Pierro, who performs […]

The FAB Food Fight

The FAB Food Fight

With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have served up a print campaign to wet our appetite. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight. with the copy reading: “Its worth the fight.” “‘It’s worth […]

Flickr launches new site design

Flickr launches new site design

Photo sharing website Flickr has launched a new site design which aims to ‘make Flickr awesome again’. The redesign comes just hours after Flickr owner Yahoo announced the acquisition of blogging site Tumblr, which Yahoo chief executive Marissa Mayer promised not to ‘screw up’. Unveiling the new Flickr design, Mayer described the new look as […]

Newsweek relaunches website after dropping print edition

Newsweek relaunches website after dropping print edition

Consultancy Huge has created the new online home for American weekly news magazine Newsweek, which ceased its print publication at the end of last year and merged with online publication The Daily Beast. Huge was appointed to the work last November and, according to associate creative director Megan Man, was asked to define ‘what should […]