A unique animated ad for Pampers from Serviceplan Korea, inspired by the fact that Pampers is known in Korean as ‘Night Diaper’, has been launched online in Korea. The animation shows a baby’s dream where he goes on an adventure in a boat made from his cot, all the while sleeping comfortably wearing a Pampers diaper […]
Rethink Mental Illness has unveiled its new website designed and built by digital agency Dam Digital. The fully responsive site is the first digital update the mental health charity has undertaken since 2011. After a dramatic rise in the public profile of mental health over recent years, an increased demand for information required the charity to build […]
Global content business Beano Studios announced its partnership with Happy Monkey Drinks, with an onpack tie-in to its hit TV series Dennis and Gnasher: Unleashed! A quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the hit CBBC TV show Dennis and Gnasher: Unleashed! and are set to […]
The transatlantic partnership of Bray Leino Limited and The Mx Group (Mx + Bray Leino) beat competition from global B2B agency giants to win the pitch for Cummins’ global strategy and communications agency of record. Cummins, a Fortune 500 company, is a leading manufacturer and distributor of engines, filtration and power generation products, generating over […]
To launch adidas’ FW19 football boot pack, adidas’ biggest stars have come together to test the limits of their fellow creators and dare them to create. The campaign, dubbed ‘The Deal’, sees star players such as Paul Pogba, Leo Messi, and Mesut Ozil use the language of revolutionaries and world leaders, challenging fans and creators […]
Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). It also highlighted that young people see social media platforms as the best at representing their […]
Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with WOODCHUCK USA, documented by global storyteller National Geographic. As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. […]
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by […]