Furniture and homewares brand Ian Snow launches a new verbal and visual identity via Reed Words and Pattrn

Furniture and homewares brand Ian Snow launches a new verbal and visual identity via Reed Words and Pattrn

Brand writing agency Reed Words and design studio Pattrn reveal the new brand identity for designer furniture brand Ian Snow. The vibrant, fresh and new identity demonstrates how language can bring a unique brand story to life. And shows independent, aspirational brands how investing in their verbal and visual identity can help them to stand […]

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever ‘Official Partner’ of the Sky Sports Football channel after signing a sponsorship deal for the forthcoming 2019/20 season.  The seven-figure deal brokered between Sky Media and Wavemaker will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of […]

B&B studio finds inspiration in 170-year-old recipe for limited edition Plymouth Gin range

B&B studio finds inspiration in 170-year-old recipe for limited edition Plymouth Gin range

Plymouth Gin has launched the first in a series of unique limited batch craft gins that celebrate the spirit of exploration, with design by London-based agency B&B Studio.  Mr. King’s 1842 Recipe is a small limited batch run of only 2,000 cases, crafted by Master Distiller Sean Harrison using a reimagined original recipe from 1842 […]

A Practice for Everyday Life creates visual identity for AHEC’s sustainable “Legacy” project

A Practice for Everyday Life creates visual identity for AHEC’s sustainable “Legacy” project

American Hardwood Export Council (AHEC) has commissioned A Practice for Everyday Life (APFEL) to design the identity, typography, publication and digital assets for its new sustainable design project “Legacy” for 2019’s London Design Festival (14–22 September). For the project, Sir John Sorrell, Chairman of London Design Festival, called upon his friends at London’s top cultural […]

Britain’s Beer Alliance Reprises its Pro-Pub Campaign with Hard-Hitting Documentary with a Devastating Twist

Britain’s Beer Alliance Reprises its Pro-Pub Campaign with Hard-Hitting Documentary with a Devastating Twist

Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution.  In 2018, the Chancellor listened to the voices of 116,000 people who […]

easyJet launches Look&Book app feature on Android

easyJet launches Look&Book app feature on Android

easyJet, Europe’s leading airline, will launch its successful Look&Book image search app feature across Android devices. The launch follows the app feature release on iOS in October 2018 which has seen over 28,000 photos matched to destinations to date. With so many travellers now getting their travel inspiration from their Instagram feeds, easyJet wanted to make […]

AA Cars launches marketing campaign to provide used car buyers with missing ingredient

AA Cars launches marketing campaign to provide used car buyers with missing ingredient

AA Cars, the AA’s used car website, is launching a new marketing campaign to demonstrate how drivers can buy their next car with confidence thanks to its quality checks and the AA Dealer Promise.   AA Cars’ new consumer research has explored how customer confidence affects their car buying experience. It was found that customers who […]

Carol Vorderman wields a chainsaw in new multi-million-pound ad campaign for SunLife

Carol Vorderman wields a chainsaw in new multi-million-pound ad campaign for SunLife

Carol Vorderman appears as you’ve never seen her before in a brand-new advert for over 50s experts SunLife. The ad, part of a multi-million-pound campaign, written by SunLife’s marketing director Ian Atkinson and filmed and produced by Happy Hour, is to promote SunLife’s equity release service. It was filmed in the last week of May – in […]