MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jake Mason, CEO and Founder, 0120 is precisely that. Q) Give us a brief insight into your career so far? My career has been wonderfully varied, from playing as a session musician, to working […]
A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion 40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to […]
84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year Black Friday is the most important sales event this quarter for the 25-44 age group Technology is anticipated to be the most popular category Delivery time is the number one factor driving purchase preference for UK shoppers
In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi. UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]
Asia Pacific’s leading independent creative company Special Group has entered into the U.S market with William Gelner leading the LA-based agency as Chief Creative Officer, and Uber Eats as its founding client. Gelner, one of the most respected and highly acclaimed creative leaders in the U.S has led the creative product and teams at BBH NY, 180LA and most […]
The sleep wellness brand’s latest campaign reawakens the infamous ‘Test Card F’ in a bid to help people tune out and turn in for the night
eve sleep, the online sleep wellness brand, will be giving TV viewers the ultimate throwback as they remind the nation of a time when TV broadcasting came to an end each night. In their latest advertising campaign launching on Channel4 on Sunday 1st November, eve sleep will bring back to life the highly recognisable ‘Test […]
Making an impression in sports is paramount, and the popularity of personal branding within the industry has become prevalent in distinguishing sports men and women from the competition, many at the top of their game creating brand logos and visual identities that reflects who they are and their ambitions within the sport. Decorated Formula 3 […]
amicable, the UK’s top-rated divorce service, awards press office brief to PHA
amicable, the lawyer-free digital divorce service, has appointed leading PR agency The PHA Group with a brief that aims to build consumer awareness of its collaborative approach to separation and challenge the long-held notion that divorce is fundamentally acrimonious. The PHA Group’s Entrepreneurs and Business division will be raising awareness of amicable’s unique online service during a […]
Integrated communications consultancy, Liquid, has strengthened the team based at its Birmingham office with ten new appointments following its continued success and growth over the last five months. The hires include account director Dan Hill, senior designer Warren Clarke, senior account manager Martha Edwards, digital marketing manager James Read and account manager Mali Lewis. Claire […]
UK’s largest water and sewage company appoints agency following competitive pitch
Thames Water, the UK’s largest water and sewage company, has appointed M&C Saatchi as its strategic brand and creative agency following a competitive pitch against four agencies. M&C Saatchi will now partner with Thames Water to develop a long-term brand strategy, as well as delivering a series of campaigns to increase brand advocacy, change behaviours, and support major infrastructure […]
Leaders in beauty and streaming audio develop innovative program to engage with consumers in support of new
Today, Estée Lauder announced the brand’s new multifaceted campaign with Spotify, providing listeners with a customized playlist and product sample offer for relaxing moments This year, consumers are turning to audio, including music and podcasts, as a source of relaxation and this unique partnership leverages Spotify’s unique streaming intelligence to offer listeners a customized calming playlist […]