Pinterest to start running ads

Pinterest to start running ads

Pinterest has announced plans to bring advertising to its platform for the first time in the form of Promoted Pins, a move that follows several recent attempts to make itself more attractive to advertisers. The three-year old business, which has previously voiced its reluctance to running ads, has promised the service will be “tasteful”, “relevant’ […]

Coca-Cola apologises after bilingual promotion goes awry

Coca-Cola apologises after bilingual promotion goes awry

Coca-Cola has apologised after a promotion it was running for its Vitaminwater brand in Canada resulted in ‘You Retard’ being printed on one of its bottle caps. Playing off of Canada’s bilingualism, the promotion put a random English word with a French word. In this case, the English ‘You’ was put with ‘Retard’ which in […]

Air Canada Appoints JWT Canada as Agency of Record

Air Canada Appoints JWT Canada as Agency of Record

JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]

Wretch 32 stars in campaign for rail safety by National Rail

Wretch 32 stars in campaign for rail safety by National Rail

Network Rail has unveiled a film and online game – ‘Track Tests’ –with rapper, Wretch 32, and spoken word performer, George the Poet, which looks to stop death and accidents on the tracks. Created by M&C Saatchi, the campaign sees a series of tests highlighting the difficulty of hearing approaching trains to see if the […]

Ad Campaign Captures The Spirit Of Wanderlust With Eye-Catching Typography

Ad Campaign Captures The Spirit Of Wanderlust With Eye-Catching Typography

To help Capital One advertise for its Venture Card, Ryan Hamrick came up with an interactive online ad campaign called “#Bucketlist”. Using this hashtag, Hamrick asked the Twitter community about their travel dreams, getting a Tumblr artist to hand-letter each tweet. The result is an eye-catching series of posters which capture the wanderlust within all […]

Earth creates new identity for the Commonwealth

Earth creates new identity for the Commonwealth

Consultancy Earth has created the new look for the Commonwealth – an intergovernmental voluntary organisation of 54 member states. The states, which were mostly territories of the former British Empire, have no legal obligation to one another, but are united by shared values of ‘democracy, human rights and the rule of law’, according to the […]

Ensequence To Roll Out National Platform For Interactive TV Advertising

Ensequence To Roll Out National Platform For Interactive TV Advertising

Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]