Agency veteran Kevin Redmond joins Fuseideas as Chief Creative Strategist, according to Fuseideas’ Chief Executive Officer, Dennis Franczak. Redmond will be formulating and implementing strategy and mobilizing resources, as well as creating both advertising and marketing concepts for all of the agency’s clients.Prior to joining the agency, Redmond was Senior Vice President, Strategy at Genuine, […]
Leading independent media and marketing consultancy Ebiquity plc today announced the appointment of Cormac Loughran to the newly-created role of New Business and Marketing Director. His appointment is part of an ongoing restructure to support new CEO Nick Waters’ strategic vision for growth based on deeper client relationships, scaling existing products and developing new forward-looking […]
Pioneer in dermatology appoints first agency to handle media globally
dentsu X, the integrated agency owned by Dentsu, today announced they have been appointed as global media agency of record by global dermatology company Galderma. Effective January 1st 2021, dentsu X will oversee media strategy, planning, and buying across all of Galderma’s international markets. Following a competitive pitch process, Galderma selected dentsu X due to the […]
The Big Exchange is the UK’s first actively-managed social, environmental and impact investment platform. Co-founded by The Big Issue and a coalition of 23 industry partners including AML Group, Aberdeen Standard, Alliance Bernstein, FNZ and Deloitte – it’s a big step towards a more inclusive financial system. The Big Exchange gives people an opportunity to […]
Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what makes Brighton special: the city couldn’t do normal if it tried. The campaign encourages Brighton residents and visitors to escape the mundanity of this year with a trip to the city, by combining eye catching […]
New brand campaign launches ahead of the biggest retail period of the year.
eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform. The creative focuses on the rise of consumers selling the things they no longer need to fund the things they do, feeding a circular economy which ensures you can […]
The Commonwealth War Graves Commission (CWGC) has today revealed #ShineOn, a new campaign urging people of all ages to join with them in paying tribute to the 1.7 million Commonwealth individuals who lost their lives in WW1 and WW2. The pro-bono push was developed in partnership with M&C Saatchi. CWGC 1_4x5_audio from M&C Saatchi FILM on Vimeo. […]
Last week saw the launch of SenseCheck, an online platform developed for B2B SMEs to support each other by giving and receiving anonymised, honest feedback on their marketing plans and campaigns. Entrepreneurs have little of the resource that is available to big corporates to test out their marketing strategies nor are they likely to have in-house marketing […]
888poker has launched its new poker platform – Poker 8, designed for recreational players, with an ad campaign that puts the player at the heart of the action. Created by Recipe, the brand campaign builds a clear, simple and differentiated proposition to encourage poker players to switch from their current poker operator to 888poker. The […]
Perfect Storm wins sizeable new business briefs from both Retirement Villages Group and Coryton Advanced Fuels Team looks to recruit two new members
Digital agency Perfect Storm is celebrating winning two major new pieces of business in the last quarter. The Leeds-based agency has been appointed by Retirement Villages Group, following a competitive pitch against London and Manchester agencies. The sizeable six-figure account will see Perfect Storm develop a digital strategy, new website, SEO, social media and paid media, as part […]