One of the world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by helping them stay local, but grow globally, and navigate the increasingly complex and competitive retail landscape. The first of its […]
After a strong start to 2019, with both organic growth for clients such as easyGroup and the Economist, as well as new business wins for Investec and Viacom brands My5, Vidcon and MTVPlay, VCCP Media has strengthened its team with the hire of two new members to work across the business teams. Tess Hulme as […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
One of Britain’s leading nappy cream, Sudocrem, is launching a new TV and digital campaign centred on the brand’s core essence, soothing. Founded in 1931, Sudocrem has long been a staple in British households and the brand is looking to re-establish their long-held market leadership with a bold new campaign to reinforce the product’s unique property […]
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]
A ground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong. According to WHO figures, someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage […]
Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]
One of India’s most trusted mobile and consumer electronics brand Samsung have launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones. Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z and young millennials in India to […]
Mothers are strong, compassionate, nurturing and brave. Just as every colour has its different shades, so does motherhood. City Centre wanted to uncover them all. The regional arm of creative advertising conglomerate, Mullen Lowe MENA, recently launched and executed a two-day activation throughout all City Centre malls in the region. Shoppers were invited to express their […]