And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]
Social Media Agency, Born Social, has appointed Will Menko to the role of strategist following a year of continued growth. As a former integrated account specialist turned strategist, Will joins with a varied skillset and a lateral knowledge of the industry. Before joining Born Social, Will worked as a planner at creative content agency, Digital Natives, […]
Agency goes from strength-to-strength with two new business wins, hiring immersive technology industry heavyweight Dave Black to Business Development Director, and three new strategic partnerships
Award-winning design & development agency Splendid UNLIMITED, has been appointed as the digital transformation partner for Gamesys and digital product strategy & innovation partner for Latimer Homes. For Latimer Homes, Splendid UNLIMITED will develop a new digital experience strategy that will inform the direction of their new website and future digital innovations within the housing market. Dave Black joins as Business […]
Drumond Park, the No.1 British-owned games brand distributed exclusively by TOMY, is set to play ball with father and son duo Harry and Jamie Redknapp in a six-figure deal with Sky Media.
The TV campaign will run from October 26th for a duration of eight weeks, and will focus on Drumond Park’s bestselling adult board games. The animated TV commercials will feature a voiceover from Harry and Jamie Redknapp to bring the much-loved adult games to life and target its key audiences ahead of the peak Christmas […]
Campaign triggers movement against the acceleration of deforestation
The Amazon is near its tipping point with just a few decades or so to lose about 40% of its rainforests and be turned into a savannah-like mix of woodland and grassland, according to a study published by the Nature Communications journal. A statement that gets even more distressing due the fact that rainforests support a vastly greater range of […]
The ‘BuyNow Blocker’ promotes financial education, encouraging people to think twice before purchasing unnecessary items, and instead save for essentials.
With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has made us more vulnerable to impulse buying than ever. So Fifth Third Bank partnered with bi-coastal creative agency Pereira O’Dell, to create a campaign that turns advertising on its head, “blocking” social advertisers in favour of educating people to make more informed […]
Red Brick Road have joined forces with the actor Jason Isaacs to produce a powerful new campaign film calling for action to end hunger and homelessness.
The emotive film was made in support of a campaign being spearheaded by the cross-party group Compassion in Politics who say their ambition is to introduce a Bill, known informally as the Compassion Act, that would create a legal duty on the government to stop people from falling into poverty. They are also working cross-party […]
Leading up to Remembrance Day this year Canadians will have a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box. 250 of the aptly named “Pay Tribute” Poppy boxes have been created to give Canadians choice in how they donate while preserving the tradition of wearing a […]
Florence Gilbey has joined independent creative content, media and distribution agency Trouble Maker as Strategy Director, working closely with Jonathan Fraser, who is Chief Strategy Officer and one of the co-founders of the start-up. Florence has worked in communications planning and strategy for over seven years, most recently at Joint, where she was a strategist. […]
Brand design agency Lewis Moberly has appointed Joseph Drewett, former account director at Bluemarlin, as client director with immediate effect. This is a second major hire for the agency who last month announced the appointment of Ben Sillence, the former head of design at Maltesers and Dove Galaxy, as its director of strategy. Drewett will […]
