New out-of-home campaign celebrates Kwik Fit’s new Bridgestone Turanza tyre’s 20,000 mile guarantee by popping up in far-flung locations Leading automotive maintenance provider, Kwik Fit and its creative agency of record VCCP are back with another hilarious, borderline absurd campaign to bring to life Kwik Fit and Bridgestone’s Turanza 6’s 20,000 mile guarantee for all Season 6 tyres. The latest campaign sees […]
Digital-First Marketing Veteran Will Accelerate Agency’s Growth Plans Yes&, the independent, fully integrated marketing agency, has added Dawn Ridge as Senior VP of Growth. A veteran business strategist and client relationship builder, Ridge leads growth strategy and client impact across the agency’s B2B and higher education practices. Ridge brings 20+ years of experience helping brands […]
The rebranding marks a natural evolution for the company as it expands its roster with a new line-up of award-winning directors Award-winning creative production company Papaya has unveiled a new roster of exceptional directing talent, and bold new visual identity as it looks to boost its international visibility. Channelling the company’s unapologetically creative ethos, the rebrand marks […]
What students really want vs. what their parents think they need New research from Product of the Year reveals the gap between what students actually pack for Freshers’ Week and what their parents wish they would. Photo by cottonbro studio The online poll of over 2,500 students and parents collated from across Facebook, Instagram and X, shows that while students are […]
Droga5, part of Accenture Song, continues to bolster its leadership ranks with the appointment of Global Chief Transformation and Operations Officer Julia Albu, Executive Director of Global Accounts Lauren Tomlinson and Global Head of Production Ruben Mercadal. All three have instrumental roles in the agency’s evolution as a global network and will work to ensure […]
Pro Bono Partnership with Trade School Aims to Redefine What’s Possible for Amputees In a world where resilience is often demanded but rarely celebrated, the newly launched Lulu Strong Foundation is turning personal tragedy into powerful transformation. In June 2024, during a mother-daughter trip at Seacrest Beach, Florida, 15-year-old Lulu Gribbin was attacked by a bull shark. […]
One of Europe’s largest airlines, easyJet, and Armadillo, a multiple award-winning CRM agency, have recently announced their new partnership to enhance easyJet’s CRM engagement. As the leading pioneers of cost-effective air travel, easyJet has continually embodied their Orange Spirit to connect people across Europe and beyond. Now, Armadillo will set out to deliver their strategic, creative […]
Star Pubs, the pub business of HEINEKEN UK, has recruited three celebrities in a bid to attract the next generation of licensees. As part of a year-long campaign by agency St Luke’s, the guest publicans, each of whom stars in a three-minute film, all come from diverse backgrounds and have an equally diverse dream of how […]
September 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Campaign Stars Iconic Feline Actor, Focuses On What Cats Need PrettyLitter, the brand known for creating the World’s Smartest Cat Litter has launched an integrated advertising campaign with brand performance and creative agency, Raindrop. The campaign highlights PrettyLitter’s color-changing crystals, which turn the litter box into a simple, effective way to monitor your cats’ health. Titled […]
