Boca Juniors and River Plate were playing against each other on the semi-final of the Copa Libertadores de America. Qatar Airways and Turkish Airlines were the main sponsors of the teams, but somehow the protagonist of the Super Classic match ended up being Turismocity, anArgentinian flight search engine. The reason: none of the two sponsors offered flights […]
Royal Mail today unveils its Christmas Special Stamps for 2019, designed by Charlie Smith Design. The London studio worked with paper-cutting artist duo Hari and Deepti to craft this year’s Nativity-themed collection. The result shows how studios can collaborate with artists to deliver a design that is both contemporary and classic, fresh and traditional. Charlie […]
Amazon has launched a heart-warming new multi-channel brand campaign which sees the return of its iconic singing boxes, embracing a touch of festive magic to deliver smiles as well as gifts this Christmas. Amazon’s hotly anticipated Christmas campaign will be launching with a hero 90 second TV advert airing on 4thNovember during Coronation Street, and […]
As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses. Building on 2018’s successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes […]
Experience12 reveal habits of MCM London Comic Con attendees
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]
Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]
Publicis Conseil has created a new international communication platform for Saint-Gobain, the world leaders in construction materials. The brand has been committed for several years to improving people’s well-being while helping to reduce the environmental impact on the planet. This commitment inspired Publicis Conseil to create the “Mission to Earth” communication platform. Saint-Gobain’s materials are […]
Intended to welcome all gamers into the world of PlayStation®4, this new global campaign features some of the most loved game characters side-by-side with players in the real world. A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a […]
Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses […]
Zalando, Europe’s leading online platform for fashion and lifestyle, brings what matters to the forefront of its Christmas campaign – created by Mother and directed by Sam Hibbard at Somesuch. A heart-warming campaign celebrates the values of togetherness, like spending time with friends and family, sharing, caring, giving and spreading joy… things that never go […]