A new study by data specialists Wilmington Millennium reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR. Almost half (48 per cent) of Generation Y […]
Marketing automation platform Force24 has announced its acquisition of the social media innovation SoAmpli for an undisclosed sum, in what marks the company’s latest move to become the UK’s leading martech provider. SoAmpli is the brainchild of Maz Nadjm, who also founded one of the UK’s first social networks 2BMates and social agency Rareface, before […]
Totaljobs has unveiled a new brand. The re-imagined look and feel has been designed to embody the spirit of Totaljobs and its unique offering in the market. Totaljobs collaborated with creative agency DesignStudio to help define their brand positioning, and bring it to life visually. Beginning the process with an immersion stage, representatives from DesignStudio […]
HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]
Gumtree, the UK’s biggest buying and selling community, will launch a new advertising campaign, The Neighbourhood’s Good, on Saturday 12th January, emphasising the brand’s role in creating a sense of community purpose and local pride. Used by one in three people in the UK[, Gumtree is aiming to highlight the connections made between its users as they […]
Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Pura Still: the first spiked still water. It creates a new category in beverage alcohol – spiked water with no bubbles. To introduce Pura Still, Burns Group created a witty campaign, […]
Superdrug announced it will retain Mindshare following a competitive pitch for their offline media account. The win follows a successful year for Superdrug and Mindshare, which focused on TV sponsorship with a full multi-platform campaign, including VOD (video on demand), social, licensing, in-app, and broadcast. Patrick Megarry, Superdrug Head of Marketing said: “In such a […]
A new campaign from Radiocentre sets out to tackle the knock-on effect Brexit may have on UK advertising budgets. The ads, created by Radioville, urge listeners to re-evaluate their media mix and informs them that radio can help their squeezed budgets go further. For these humorous radio ads, the industry body drafted in actor Oliver Maltman, […]
Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]
There are over 10 million weddings in India every year. Increasing by 30% year on year and a lot of gifting happens during this season. The Womb, a premium advertising and innovations agency, identified this as an opportunity to position Saregama Carvaan as the perfect gift. It was important that the brand identified an existing gifting moment, rather […]