M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]

Iris Launches Playfully Provocative First Campaign for Pizza Hut, Setting Out to ‘Topple’ Rival Domino’s

Iris Launches Playfully Provocative First Campaign for Pizza Hut, Setting Out to ‘Topple’ Rival Domino’s

Iris has launched the first campaign for Pizza Hut Delivery since being appointed as the brand’s lead strategic and creative agency in 2018. Pizza Hut is a much-loved pizza brand in the UK but, because of the brand’s historic association with restaurants, it is less well known that Pizza Hut delivers. Iris have joined Pizza […]

New ‘Brexit Bus’ hits the road to promote Channel 4 drama

New ‘Brexit Bus’ hits the road to promote Channel 4 drama

Channel 4 have unveiled their own ‘Brexit Bus’ this morning ahead of January 7’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch. Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’. The promotional bus was unveiled in Westminster […]

Suzuki and Take That gives superfans a surprise they will Never Forget in new ad campaign

Suzuki and Take That gives superfans a surprise they will Never Forget in new ad campaign

As part of its three-year partnership with ITV Saturday evenings, Suzuki is unveiling its new 2019 ad campaign featuring pop royalty Take That, which will run during some of the UK’s most popular shows throughout the year. Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5th January 2019 and follow Gary, Mark and […]

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

Nākd launches first ever TV campaign with ‘Mind. Blown’

Nākd launches first ever TV campaign with ‘Mind. Blown’

Nākd is one of the UK’s leading healthy snack brand worth an impressive £40m, and has revolutionised healthy snacking in the UK as it continues to surprise and delight customers with its mouth-watering selection of flavours. With the first burst of TV activity kickstarting a £1.5million campaign, the ‘Mind. Blown.’ campaign comes to life in both 30” and […]

Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’

Domino’s Launches New Year’s Day Campaign – ‘The Official Food of Your Happy Place’

Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]