The independent creative agency CULT announced the opening of its newly-located Dumbo office and on-site content studio, the second in its growing business. With Chief Strategy Officer and co-founder Bridey Lipscombe as the figurehead, the new office continues to work as a strategic partner to its US-based clients and will act as an extension of […]
In the aftermath of the First World War, for both Paris and London, the burial of an Unknown Soldier embodied the memory of all deceased soldiers. Anonymity guaranteed everyone’s heroism and allowed families to grieve. To mark the Centenary of the Armistice, the Historial de la Grande Guerre in Péronne, in association with FF (formerly Fred & […]
Beirersdorf and AKQA announce the out-of-home and social campaign ‘Find your moment to Reset’ for the new Extreme range for Sweden’s best-selling shower gel brand Dubbeldusch. To launch the new Extreme range, Beiersdorf partnered with AKQA Gothenburg and New Land for production to create a stunning spot that captures the mental struggle faced daily […]
Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]
Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]
KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day (the 25th December, if you needed reminding), KFC uses the festive period to remind the Great British Public that chicken is on offer for the other 364 days of the year. Turkey can have […]
Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Christmas has started at Bouygues Telecom who are once again marking the arrival of the festive season with a heartwarming Xmas-advert. The loving father in this little film is a man with some groovy moves… We get to follow him and his son as the years go pass and the kid goes from being a […]
Spirit Entertainment and HMV have launched a content push to promote the release of the new John Bishop DVD, Winging It – Live. The initiative was created in partnership with content and partnerships agency Jump, with media planning and buying by Target Media, both part of Havas Group Media. Working with Bishop himself, as well […]