Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]
Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit
With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]
Leading holiday park operator Away Resorts has appointed Zone as their lead web design and build agency. The review was run through Creativebrief. Founded in 2009, Away Resorts operates six leading resorts in the UK including Whitecliff Bay in the Isle of Wight and Sandy Balls in The New Forest. In May 2019, they were […]
Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance – however, it’s also an opportunity […]
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
Mother London’s first TV campaign for Thinkbox breaks on 12 December
Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler. The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]
British bike share Beryl has today announced that it will offer free rides to voters heading to polling stations for the general election on Thursday 12th November. Beryl currently operates in the City of London, Hereford, Bournemouth and Poole. The complimentary rides are being sponsored by Beryl to encourage riders in their public schemes to […]
Leadership Changes Come on the Heels of Several New Hires and Promotions Across the Agency, Pulling Talent from R/GA, Anomaly, and DARE
Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) announced today that it has promoted longtime Executive Creative Director and Partner Steve O’Connell to Co-Chief Creative Officer. He will share the role with the agency’s Founder Steve Red, who has served as Chief Creative Officer and President for over two decades. This appointment comes alongside another senior […]
Zenith UK also announces new head of programmatic, Matthew Bushby
Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service. Cummins also announces two additional promotions from within the agency. Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]
MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds
MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December. The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]