smp, the London-headquartered commerce marketing agency, announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui has been appointed Media Buyer, with Febby Mpundu appointed Content Specialist. Following a series of new business successes in the tech sector, the new appointments will bolster smp’s dedicated Amazon team […]
The Home Office launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal abuse […]
UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
In Spain, nearly 30% of drivers have felt fear or anxiety while driving. For 7% of drivers, the fear is so intense that they are incapable of sitting behind the wheel. This uncontrollable fear is called amaxophobia. Halloween has always been a moment to talk about fears. That’s why ŠKODA chose this moment to raise awareness […]
Did you know that over half of Dutch people suffer from stress? Even in the famously laid-back and liberal Netherlands, stress is evidently a problem. To help tackle this problem, Menzis Health Insurance is showing how dogs can play a role in reducing stress in humans through a unique initiative called ‘Dogs Against Stress’, […]
Ultimate Creative Communications are elated to announce that their new TV advert promoting Chester Zoo’s annual magical event ‘The Lanterns’ is currently showing on TV screens and in local cinemas. The Zoo was recently crowned the most popular visitor attraction outside of London and according to figures, welcomed a whopping 1.86 million visitors in 2017. Each […]
Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]
Olympic rowing medallist Cath Bishop joined children from Sancton Wood Prep School at Goldie Boathouse on October 30. The activity was organised by leading appliance brand Beko to bring its Eat Like A Pro campaign to Cambridge, designed to inspire families to eat a little bit more healthily and cook together. The campaign comes in […]
A study by insurance marketing specialists, QuickPages, reveals that as a result of insurance renewal rules that were introduced in 2017 older customers are becoming less brand loyal when it comes to policy purchases. The research finds there has been a drop of 10 per cent in the number of consumers aged 55+ that source […]