The Customer Experience Group extends its reach with the launch of SmartCX

The Customer Experience Group extends its reach with the launch of SmartCX

The Customer Experience Group is proud to announce the addition of SmartCX to its family of agencies. The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions. As […]

VIGA acquires software and solutions provider thinqonline

VIGA acquires software and solutions provider thinqonline

Data collection specialist, VIGA, part of the Next15 Group, announces the acquisition of thinqonline, the software and solutions provider, delivering best-in-breed technologies. Operating under the VIGA name, the business integration will mean expanded data collection and visualisation services for the enterprise, research and media industries. VIGA has offices across London and the US and has […]

BrandOpus Rebrands Craft Gin Club’s Visual Identity

BrandOpus Rebrands Craft Gin Club’s Visual Identity

BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription […]

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]

Chestnut Tree House’s ‘For The Now’ campaign is a celebration of living in the moment

Chestnut Tree House’s ‘For The Now’ campaign is a celebration of living in the moment

Collider has created ‘For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible care that it provides and of […]

National Rail launches its first dynamic DOOH Railcard campaign

National Rail launches its first dynamic DOOH Railcard campaign

As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser Won the Social Media World Cup, According to MediaCom North

Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]