Inspired by the agency’s mission to Do Things People Love, Periscope – one of the US’ top five independent marketing agencies – is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s […]
The Customer Experience Group is proud to announce the addition of SmartCX to its family of agencies. The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions. As […]
Data collection specialist, VIGA, part of the Next15 Group, announces the acquisition of thinqonline, the software and solutions provider, delivering best-in-breed technologies. Operating under the VIGA name, the business integration will mean expanded data collection and visualisation services for the enterprise, research and media industries. VIGA has offices across London and the US and has […]
Excitel Broadband Private Limited, India’s fastest growing wireline broadband brand has picked Creativeland Asia as their creative partner. As part of the mandate, Creativeland Asia will be responsible for creative communication strategy, planning and execution for the Excitel brand. On appointing Creativeland Asia, Mr. Vivek Raina, CEO Excitel Broadband said, “Innovation and unique business model […]
BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. Capitalising on the UKâs love for gin, the Craft Gin Club is the No. 1 drinks subscription […]
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
Collider has created ‘For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible care that it provides and of […]
As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenithâs Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]
Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brandâs #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]