Sony Takes First Steps In Ad Overhaul

Sony Takes First Steps In Ad Overhaul

Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]

Messi stars in Ad for FC Barcelona and the Qatar Foundation

A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]

Paywalls Boost Some Newspaper Circulations

Paywalls Boost Some Newspaper Circulations

Once the preserve of a select few major metro dailies, digital paywalls have been implemented aggressively by publishers over the last year, helping boost daily circulation figures at a range of publications Yet progress was uneven at best, with many newspapers still suffering substantial declines — especially at the regional level, notes the Alliance for […]

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]

IBM Creates World’s Smallest Stop-motion Film

IBM has been verified by Guinness World Records for having created the world’s smallest stop-motion film – A Boy And His Atom. The company said in a statement: “The ability to move single atoms, one of the smallest particles of any element in the universe, is crucial to IBM’s research in the field of atomic-scale […]

Peugeot UK Celebrates Filmmaking

Peugeot UK Celebrates Filmmaking

Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas Worldwide London. The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed […]

GoCompare.com Is Most Complained-about Advertiser of 2012

GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved […]

Asda Unveils Weather Responsive Ad Campaign For George

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately to changes in the weather. The ‘wear your summer’ campaign is set to run across TV, print, outdoor and online, and sees the featured models switch between clothes for warm and colder summer weather. George Andrew […]

Berg Creates #Flock, A Twitter-driven Cuckoo Clock

London-based design consultancy Berg has built interesting Twitter-driven cuckoo clock for Twitter UK that they call #Flock. While it’s easy to appreciate the lovely craftsmanship of these clocks, what’s even more interesting is how they’re wired into the Internet. Using an Arduino board, the #Flock cuckoo will not just make a bird pop out to […]