With the premium mixers and soft drinks category being in strong growth, driven by a shift towards improved quality, craft and flavour innovation, Fentimans, the botanically brewed drinks maker, has appointed UM as its media planning and buying agency. UM was brought in after an uncontested pitch, with Fentimans looking to ramp up its media activity as consumer demand in […]
McCann Worldgroup France announced the appointment of Yannis Cullaz, to lead the integrated production capability within McCann Worldgroup Paris and manage the group’s production entity, CRAFT. Yannis will oversee the agency’s production team across all disciplines (TV production, art buying, post-production, print production, digital content production, sound production, etc.) for McCann Paris and the Beauty […]
Leading digital agency Wunderman UK has hired Katt Wright as Partner of Delivery and Operations. Wright moves from an Associate Partner role at IBM Interactive to head-up operations across Wunderman’s multiple client teams in London. She will be responsible for streamlining processes and developing products, whilst implementing best-practice operational programmes. Katt will report into Pip […]
Notch, the real-time graphics and video effects tool for interactive motion graphics, VR and live visuals, announced the appointment of Bent Stamnes as head of marketing. Bent, who has a wealth of experience in motion graphics, has been appointed to drive the business to reach a bigger audience. Bent Stamnes joins the team from Fusetools […]
Which?, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60 years, in new branding advertisements created by Grey London. The ‘Making change happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which? has had […]
Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]
Customer acquisition and engagement agency, Stack, launched its first social media campaign with domestic abuse charity, Solace Women’s Aid, designed to raise awareness of rising levels of domestic abuse that are directly linked to England’s match results during The World Cup. Last night people across the world tuned in to watch England ultimately lose against […]
Google has extended its “Make Google Do It” campaign, in a clever UK-wide digital OOH push. The campaign promotes the variety of everyday tasks that Google Assistant can help with, in the moment you need it most. The activity runs across transit, retail and city-centre locations until 8th July, with an extended run at Old […]
Cleveland-based independent agency, Marcus Thomas and The Ohio Lottery launched a new campaign to challenge people’s conceptions on what it means to “win” by focusing on the emotional impact smaller monetary amounts of wins can lead to, broadening the audience and leading to more ticket sales. The campaign, titled “Feel Like a Million,” focuses on […]
 MissMalini Entertainment, a leading platform for celebrity, fashion and lifestyle entertainment and a trendsetter in Indian digital media launched its first ever web series called âThe Girl Tribeâ on June 13th. The 12-episode series is an extension of âMalini’s Girl Tribeâ, a Facebook community where women of all ages from college girls to global […]