Zenith Appoints New Directors

Zenith Appoints New Directors

Zenith International, the world leading specialist food and drinks industry consultancy whose clients include Coca-Cola, Danone, Nestlé and PepsiCo, has announced the appointment of two new Directors, both promotions from within its existing team. Esther Renfrew, Market Intelligence Director since 2010, becomes a full Board Director with immediate effect. She manages a team of 20 […]

Discovery Networks Launches TLC In The UK

Discovery Networks Launches TLC In The UK

Discovery Networks is launching its TLC channel in the UK, and has positioned and branded a revised version tailored for the UK market. TLC is currently broadcast in 150 countries and is viewed by over 300m households in the US, and across western and Eastern Europe according to The Discovery Channel. Design work has been […]

Adidas Launch ‘Crazyquick’ Campaign

Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]

The GuardianWitness: Citizen Journalists App

Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]

UK TV Advertising Spend To Decrease In Q2

UK TV Advertising Spend To Decrease In Q2

Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]

Volkswagen: #Polowers Twitter Campaign

DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]

Droga5 Names Team Ahead of London Launch

Droga5 Names Team Ahead of London Launch

Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]

John Lewis Unveils AR Campaign For Samsung Smart TVs

John Lewis Unveils AR Campaign For Samsung Smart TVs

Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]