Bambos Neophytou has joined Simplyhealth, the UK’s leading provider of health and dental cash plans, Denplan dental payment plans and pet health plans, as the company’s new Brand Director. Having been a strategic head at Virgin Media for over five years, within the areas of Brand, Marketing, Customer Experience and Research, Bambos most recently led […]
New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts with Artificial Intelligence: Add […]
The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]
Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society. The world’s first phone-condom has been introduced as an irreverent – and […]
Wimbledon have commissioned an illustrated print series to celebrate 2018’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a […]
Brand design agency Vault49 has produced a playful animation to celebrate the UK launch of Baileys Strawberries & Cream, just in time for Wimbledon. Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is […]
Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand uncovered that 84 per cent of Brits believe that by being comfortable with […]
Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]
Leading London-based international branding and interior design agency I-AM has completed a successful overhaul of the ‘customer experience’ at the 65-branch Oman Arab Bank (OAB). The remodelled approach has been rolled out across the Sultanate resulting in a branch transformation combining an ‘expression of local landscapes and culture’ as well as increased customer engagement due […]