Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]
Customer acquisition and engagement agency, Stack, launched its first social media campaign with domestic abuse charity, Solace Women’s Aid, designed to raise awareness of rising levels of domestic abuse that are directly linked to England’s match results during The World Cup. Last night people across the world tuned in to watch England ultimately lose against […]
Google has extended its “Make Google Do It” campaign, in a clever UK-wide digital OOH push. The campaign promotes the variety of everyday tasks that Google Assistant can help with, in the moment you need it most. The activity runs across transit, retail and city-centre locations until 8th July, with an extended run at Old […]
Cleveland-based independent agency, Marcus Thomas and The Ohio Lottery launched a new campaign to challenge people’s conceptions on what it means to “win” by focusing on the emotional impact smaller monetary amounts of wins can lead to, broadening the audience and leading to more ticket sales. The campaign, titled “Feel Like a Million,” focuses on […]
 MissMalini Entertainment, a leading platform for celebrity, fashion and lifestyle entertainment and a trendsetter in Indian digital media launched its first ever web series called ‘The Girl Tribe’ on June 13th. The 12-episode series is an extension of “Malini’s Girl Tribeâ€, a Facebook community where women of all ages from college girls to global […]
Brilliant Basics, a customer-centric digital transformation studio, announced the appointment of Ines Feldman-Pach as General Manager DACH, to lead its new Berlin Studio starting with immediate effect. This comes as part of its on-going, combined expansion journey with Infosys who acquired the business in 2017. Feldman-Pach has been tasked with establishing Brilliant Basics across the […]
BDD Perfect Storm has won the creative account for PegasusLife, the retirement living company, following a competitive pitch. The brand, which spends more than £5m per annum on marketing has appointed Perfect Storm to a wide-ranging brief. The agency has been tasked with redeveloping PegasusLife’s premium positioning in the retirement living market, reviewing its brand architecture, redeveloping […]
The art scene is about to take off in Bloomsbury, Central London, with the launch of UpUp, an exciting, first-of-its-kind, contemporary art space from ad agency McCann London. UpUp kicked off with “Frockaholic: Grads, Grayson and Gorgeous Dresses”, a unique exhibition featuring outfits designed for one of Britain’s best-loved artists Grayson Perry, by 2nd year […]
<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> The Dutch phrase ‘Als het te mooi lijkt om waar te zijn…’ (If it seems too good to be true…) is the key to a new, campaign from travel deals brand Secret Escapes that launches on June 28. The first spot shows a couple […]
Award-winning Donald Russell appointed Conran Design Group to create its new visual identity. Launching, Britain’s leading mail-order and online butcher, needed a new visual identity and brand refresh to attract new customers online. The challenge was to create a brand experience that would appeal to consumers who care passionately about the provenance of their food […]