Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International  Festival of Creativity

 At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]

Ebiquity analysis reveals $45bn in global profit up for grabs for brands that optimise their advertising budgets

Ebiquity analysis reveals $45bn in global profit up for grabs for brands that optimise their advertising budgets

Ebiquity has released a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares spending against allocation data to reveal insights into how marketers could be distributing their advertising budgets more optimally to generate growth in bottom-line profitability. This identifies […]

HeyHuman brings new ACD into all-female creative team

HeyHuman brings new ACD into all-female creative team

Behavioural communications agency, HeyHuman, has announced the appointment of Liz Brown to the new role of associate creative director. Her hire brings an all-female creative lead to HeyHuman, alongside executive creative director, Shnoosee Bailey, and creative director, Carole Davids. Brown arrives at HeyHuman with over a decade’s worth of experience at agencies including, Doner as […]

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

Guardian News & Media, News UK and The Telegraph are announcing The Ozone Project – a jointly-owned audience platform. The Ozone Project, currently in Alpha, will offer advertisers and agencies direct and transparent access to an audience of more than 39.4m million unique users in brand safe, fraud free, premium environments across the UK’s most […]

JohnXHannes NY wins Cannes Lions Grand Prix for “Corazón – Give Your Heart”

JohnXHannes NY wins Cannes Lions Grand Prix for “Corazón – Give Your Heart”

Emmy award-winning independent creative collective JohnXHannes New York won a Cannes Lions Grand Prix and a Silver in Health and Wellness with Montefiore Health System’s “Corazón – Give Your Heart,” an integrated campaign that brings awareness to the pressing need for organ donors and uses interactive technology to make organ donation easier. “Corazón – Give Your Heart,” also nominated […]

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]