Global data collection agency, VIGA, launches a new offering aimed at developing insights for leading financial institutions and management consultancies. Aiming to optimise the way in which leading investors and consultants conduct primary research, VIGA will support a number of key functions across the research and deal lifecycles. These include: operational and commercial due diligence support; […]
Volkswagen UK has launched a data-driven partnership with crowdsourced navigation app Waze, to identify ‘GTI Superdrives’; the UK’s best driving routes for UK drivers to explore and enjoy over the next two months. The campaign has been developed to promote the Volkswagen GTI range as ‘The People’s Supercar’. In a world of ever-increasing price tags […]
The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]
Leading Mexican brand Old El Paso is expanding its Meal Kit portfolio with three premium variants to tap into growing consumer demand for convenient, restaurant-quality meals at home. Smoky Chipotle Taco Meal Kit with a Cool Mango Drizzle, Habanero & Lime Taco Meal Kit with a Coco Ancho Drizzle and Ancho Chili &Honey Fajita Meal […]
Original Source, the renowned PZ Cussons shower gel brand, has adopted a completely new media and content strategy to drive awareness of its fresh foaming shower gel amongst the 18-34 market. Wavemaker, PZ Cusson’s agency, developed unique partnerships with E4, Made in Chelsea and UNILAD, the depth of which is a first for the brand. […]
EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith. The campaign kicks off ahead of the new football season and shows how easy it is for EE customers to watch all of the best BT Sport […]
The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]
Nostalgia brand Mitchell & Ness has launched its first ATL campaign to promote an extended range of NBA Hardwood Classics (HWC) Swingman Collection. Created by Mercieca, the launch sees the brand emblazoned across 45 high footfall London sites in key locations across the London Underground Network and bus sides. After signing a multi-year licensing agreement […]
Leading London-based international customer experience design agency I-AM has been hired to strengthen the Raiffeisen Bank brand in Croatia and to provide consistency and a best in class experience in the branch network. I-AM executives visited four cities in the Eastern European country and spoke to 19 customers across five customer groups to gain a […]
A new report by the UK’s first solely remote working marketing consultancy, Thread, reveals that working from home contributes £18.5 billion to the UK economy each year. This is expected to soar to £74 billion by 2020 when it is estimated that half of the UK workforce will work remotely. The study found that working from home […]