Busy consumers are forcing brands and retailers to develop new style products and services to keep up with their constant on the go lifestyles. Seven in ten shoppers say convenience is more important than five years ago when it comes to shopping and almost one in five demand same day delivery when ordering online, reveals […]
Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]
In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category. […]
Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary. The short film, SWITCH UP, features a star-studded cast of young talent, and follows the journey of Buster and Punch; two female, motorbike […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Publicis Media announced the promotion of Erica Taylor to the role of Managing Director, PMX UK. In her role, Taylor will oversee the group commercial trading and operational models across all business units. Working closely with the trading leads in each of Publicis Media’s six agencies, Zenith, Starcom, Performics, Digitas, Spark Foundry and Blue 449, […]
Data driven intelligence agency Future Thinking has appointed Myles Baker as Sales Manager, Analytics Platforms. Myles is responsible for sales of the Groups’ digital offering. His initial remit is to drive new sales opportunities for the company’s CX digital platforms, RecommendIT and TalkAboutIT, and to develop existing client relationships. He will also play a key […]
WRG, part of The Creative Engagement Group, has hired Jayne Marks as its Head of Healthcare Communications. Formerly Business Manager at Janssen, Marks will be responsible for providing senior leadership, support and guidance to the UK Healthcare Communications team. She will also work across WRG’s healthcare clients, to ensure the seamless delivery of projects that […]
Independent global content production company CreativeDrive has acquired Zebra Worldwide in the next stage of its growth as an international powerhouse of creative production. The acquisition combines CreativeDrive’s network of over 150 studios in the U.S., Latin America, Asia and Europe with Zebra’s impressive portfolio of video and content production and localisation offices across London, […]