Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]
Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a […]
Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]
Bio-essence, a leading skincare brand in SEA, has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a […]
The House of St Barnabas has launched ‘Lost and Foundry’. Developed by M&C Saatchi London and Fontsmith, the campaign sees the crumbling typefaces of Soho recovered to be sold online as a collection of fonts, to fund its vital work with London’s homeless. The House of St Barnabas is a social enterprise that aims to […]
Tim Castree, Global CEO of Wavemaker, announced the promotion of James Edgar to Global Chief Talent Officer. Edgar was previously Head of Talent for Wavemaker’s Market Development team. Commenting on the appointment, Castree said, “Knowing that we have the strength and depth of talent within our company to be able to promote our high performers […]
Marketing agency BIG Partnership has appointed a content director to build on the company’s creative and strategic offering. Stephen Noble, who joins BIG from digital marketing agency Equator, will be responsible for developing and overseeing the delivery of impactful content marketing strategies for the agency’s 350+ clients. Having previously worked with international brands including Disney, […]
The Hospital Group – the largest UK provider of cosmetic and weight loss surgery – has appointed Branded3 to work on its search and media accounts, following a pitch process involving five other agencies. The Leeds, London and Bath-based agency is supporting The Hospital Group across media channels, starting with SEO, PPC, CRO, PR and […]
Concept agency Zware Jongens has brought onboard a new creative director to further drive the company’s mission create genius-level concepts that spark chemistry between brands and people. With the addition of a creative leader like Maurice Van De Ven, the agency further solidifies its approach to create truly disruptive work – where sharp collaboration with […]
Electric Automotive Technology company Protean Electric has unveiled a new brand identity designed by London-based studio Carter Wong. Protean approached Carter Wong in 2017 to provide structure and clarity to their identity through a comprehensive rebrand project. The previous visual identity was a little tired and had struggled to differentiate between company and product branding […]