Mumsnet and Dreams unveil strategic partnership

Mumsnet and Dreams unveil strategic partnership

Mumsnet, the UK’s biggest website for parents, and leading bed specialist, Dreams, have signed a strategic partnership. In an industry first, the two brands will work together to create two mattresses – specially designed by parents, for parents and parents to be – which will be available to purchase in many of the retailer’s 190 […]

Google’s former Head of Analytics 360 (UK&I) joins ConversionWorks as adviser to the board

Google’s former Head of Analytics 360 (UK&I) joins ConversionWorks as adviser to the board

Toby McAra, former Head of Google Analytics 360 (UK&I) has joined ConversionWorks to support the board through their ambitious growth strategy. He will bring his industry knowledge to the fast growing data and digital analytics agency. Toby helped to build Google’s Analytics 360 Suite offering, a cross-channel, highly integrated, enterprise marketing measurement suite. ConversionWorks are […]

BMB recruits Mother’s James Turnham to develop its AV offering

BMB recruits Mother’s James Turnham to develop its AV offering

BMB has recruited James Turnham to the new role of Head of AV, as it looks to develop an audio-visual department and give clients a production offering to match the agency’s ambitions. Turnham joins from Mother, where he was Head of Production. At BMB he reports to Matt Hyde, Chief Operations Officer. His appointment is […]

Creativeland Pictures’ ‘The Legend of Jagannath’ now available on Netflix

Creativeland Pictures’ ‘The Legend of Jagannath’ now available on Netflix

The Legend of Jagannath, a documentary produced by Creativeland Pictures, the entertainment division of the Creativeland Asia Group, for National Geographic channel is now available on Netflix. Directed by Sajiv Kurup, Executive Director, Creativeland Asia Group, “The Legend of Jagannath” is a documentary which presents a comprehensive story of the famous Ratha Yatra – The Festival […]

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

 Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]

VCCP Launches its First Campaign for Kingsmill in the UK

VCCP Launches its First Campaign for Kingsmill in the UK

Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]

Studio Blvd. and River Island create provocative campaign for its SS18 collection

Studio Blvd. and River Island create provocative campaign for its SS18 collection

River Island will stand against societal labels in its new SS18 campaign, created by integrated agency Studio Blvd and produced by sister company JN Production. The ‘Labels Are For Clothes’ ad campaign, runs from February 6th across TV, VOD, out-of-home, press, social and with influencers Daisy Lowe, Chanel Iman and Zack Miko. The campaign seeks […]

McCann Worldgroup presents “Heroes of the Mobile Age” at Mobile World Congress 2018

McCann Worldgroup presents “Heroes of the Mobile Age” at  Mobile World Congress 2018

McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]