Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]
A year ago, BETC Luxe was chosen to become the creative agency of the Parisian jeweller, Chaumet. By way of a new brand signature and a new advertising image, the agency and the brand cast in an offbeat light the ineffable and timeless spirit of the Maison. “Grace and Character” testifies to this paradox, which […]
Humanity & Inclusion (formerly Handicap International) and agency Cossette Montreal releases a new commercial ‘Lifeline’ that tells real-life stories of trauma and resilience of vulnerable populations facing conflict, disaster, poverty and exclusion. Filmed in refugee camps along the Thai-Burmese border, the launch campaign, directed by Olivier Staub and produced by Morrison, combines both live action […]
Independent creative agency RPM celebrates their 25th birthday this month. The agency was launched in 1993 and remains independent to this day. Founded in Jan ’93 by three friends, RPM began in a cowshed on a working farm near Wokingham, with each of them raising just £5,000 to launch. “Before receiving visiting clients, we had […]
Rupa, one of India’s leading knitwear brand that produces innerwear, casual wear, thermal wear and sleep wear for men, women & kids, has picked Creativeland Asia as their creative partner. As part of the mandate, Creativeland will be responsible for creative communication strategy, planning and execution on 6 brands of Rupa – Frontline, Euro, Thermocot, […]
Off the back of a record year of growth in 2017, Gramercy Park Studios expands its team with two new hires. Esther Berglund and Jonathan Watkins join the post production facility’s VFX and CG departments as the post production studio turns five. Esther Berglund joins Gramercy Park Studios as a Flame Artist. She established her […]
Media iQ, the leading global analytics and technology company, announces the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio. In her new role, […]
It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including the global Women’s March, and […]
As from January 25th, a traveler from the future shows up in the new TV and web campaign Just Eat, imagined by Buzzman and orchestrated by the media agency ROIK. Thanks to two films directed by Jean-Baptiste Saurel, a group of roommates and a classic family meet a new guy: Max. He is a […]
Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland. HSBC is a strategic partner at WEF, and the 2018 event was a key opportunity for HSBC to strengthen its credentials as a world leader in […]