As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]
For the first time in 7 years it snowed across the UK. With snowfall becoming so rare, it didn’t just make the front page of every major paper in the country – it was even celebrated. So the thought of losing it forever would be devastating. Martin London saw this as an opportunity to get […]
One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]
The Jo Cox Foundation launches a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince-pie, is part of the Great (Christmas) Get Together. The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling […]
The Gate London, MSQ Partners lead communications agency, has launched a new brand campaign for London-based estate agent Douglas & Gordon. Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects […]
Godrej Appliances, a division of Godrej & Boyce Mfg. Co. Ltd., one of India’s largest Home Appliances companies released a new television commercial for the Godrej Eon Front Load Washing Machine. The film is an extension of the brand’s promise “Soch ke banaya hai” brought alive by the primary insight – “cleans what you […]
TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new Chair. Harrison will lead TribeCX toward becoming a globally preferred partner for help building customer experience capabilities that deliver business goals. Mark brings a wealth of understanding in the CX field, having led Shell’s global customer experience initiatives as General Manager, Customer […]
Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its team with the appointment of three experienced marketing specialists. Natalie Hilton joins BIG as a senior account manager in the Aberdeen office where she is responsible for delivering integrated strategies, with clients including Stewart Milne Group, KPMG, Oil and Gas Innovation Centre and […]
IO Integration, a leading provider of marketing and creative operations for the world’s top agencies and brands, announced it is now a Global Partner in the Workfront Partner Network. IO Integration (IOI) has been a Workfront partner in EMEA since June 2016 and this new extended partnership ensures the company’s North American team is now […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Ruchita Zambre is star who has been shining in India for a while now. She has over 12 years of experience, working in a good mix of animation, multi-media and mainline agencies. Now […]