MediaMonks launches a new R&D division to service agencies, brands and technology companies. Focusing on innovation and rapid prototyping, MediaMonks Labs is helmed by MediaMonks’ former Head of Games Sander van der Vegte. Based in Stockholm, Van der Vegte leads an international team skilled in digital technology and applying innovation to brand communications. MediaMonks Labs’ […]
On August 30, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and […]
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]
Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was […]
Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]
TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]
Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch, in a process run through Creativebrief. The agency will work across the entire digital remit for Cromwell Place – a Grade II listed site spread across five buildings in South Kensington […]
Siemens has teamed up with the breadth of The Economist Group to convert the hidden story of fan energy at football matches into visuals, using pioneering sound mapping technology from the Group’s data design agency Signal Noise. Acoustic Camera technology will be used to capture sound data at FC Bayern home games at Allianz Arena during the 2018-19 […]
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line “It’s a state of mind†by showing that to become a Royal Marine, you have to change what you think is possible. The […]