Tourism Ireland has selected Sky Media to promote its latest campaign highlighting world class golf across Ireland. It inspires British golfers to visit Ireland and celebrates the Open returning to Northern Ireland for the first time in 68 years. World-class golfing talent and Sky Sports Golf pundits Paul McGinley and Nick Dougherty feature in branded […]
Global socially-led creative agency, We Are Social, has appointed Sam Cox to the role of senior creative technologist. Cox joins the agency from Accenture-owned digital and innovation consultancy, Fjord where he worked in the same capacity for a number of clients including DIY chain Kingfisher. Previously, Cox worked for a number of digital and design […]
the7stars, the UK’s largest independent media agency, has promoted Helen Rose to the newly-created position of Head of Data, Insight and Analytics. In her new role, Rose will be responsible for leading the7stars’ newly-combined data and insight team, following the merger of the agency’s capabilities in these areas to form a unified, centralised resource. The […]
United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, announced the launch of its first-ever offering in Asia. Industry veteran Toru Fumihara has been hired as the Managing Director of UEG’s new office in Tokyo, which will serve as a hub for the Asian marketplace. UEG is expanding its global footprint into […]
Rediffusion has announced the elevation of Rahul Jauhari and Navonil Chatterjee as Joint Presidents. With over 21 yearsof experience in building brands, Rahul has worked across categories ranging from Telecom to Automobiles, Personal Care, Banking & Insurance, Financial Products, Skin Care & Hair Care, Real Estate, Confectionery, Household products, Corporate Brands & more. He began […]
Global data collection agency, VIGA, launches a new offering aimed at developing insights for leading financial institutions and management consultancies. Aiming to optimise the way in which leading investors and consultants conduct primary research, VIGA will support a number of key functions across the research and deal lifecycles. These include: operational and commercial due diligence support; […]
Volkswagen UK has launched a data-driven partnership with crowdsourced navigation app Waze, to identify ‘GTI Superdrives’; the UK’s best driving routes for UK drivers to explore and enjoy over the next two months. The campaign has been developed to promote the Volkswagen GTI range as ‘The People’s Supercar’. In a world of ever-increasing price tags […]
The Open University (OU) launched a new UK-wide ad-campaign in partnership with Channel 4, created by The Outfit and MediaCom. Making its debut during last night’s episode of comedy chat show The Last Leg the new ads will run until mid-September (16/09). Building on the success of the OU’s first Channel 4 media partnership last […]
Leading Mexican brand Old El Paso is expanding its Meal Kit portfolio with three premium variants to tap into growing consumer demand for convenient, restaurant-quality meals at home. Smoky Chipotle Taco Meal Kit with a Cool Mango Drizzle, Habanero & Lime Taco Meal Kit with a Coco Ancho Drizzle and Ancho Chili &Honey Fajita Meal […]
Original Source, the renowned PZ Cussons shower gel brand, has adopted a completely new media and content strategy to drive awareness of its fresh foaming shower gel amongst the 18-34 market. Wavemaker, PZ Cusson’s agency, developed unique partnerships with E4, Made in Chelsea and UNILAD, the depth of which is a first for the brand. […]