Creative content business, seventy7, is preparing to light up the direct selling industry as they celebrate winning a 3-year contract to provide content and deliver a new e-commerce shop for premium candle and home accessories brand, PartyLite. The deal is significant for seventy7 as it’s the first to incorporate their entire range of services. This […]
Launching 8th August, a moving new campaign by Vhi Healthcare, Publicis Dublin, and Piranha Bar sheds a reassuring light on people’s experience of medical treatment. The largest health insurance company in Ireland, once again, enlisted the help of Piranha Bar to bring their subscribers’ testimonials to life. In the first commercial launching for the campaign, […]
For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]
Voices.com has released their look at the media and advertising trends that will dominate over the next year. The 2017 Trends Report illuminates how the North American media and advertising landscape is shifting – as told by the voice over industry. Choices made in the voice over performances – such as the characteristics of the […]
The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]
Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]
Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brands as well as social media initiatives for two of its games. The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing. HeyHuman will […]
Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the appointment of John Bruning as its new Technical Director for the Mazda account. John’s role will involve overseeing the health, happiness and productivity of technical teams involved in Mazda North America across all offices from both a Mirum and […]
In response to growing demand from its stable of clients, Manchester independent marketing and PR agency, SLG, has added two key hires to its team. Senior copywriter Mark Fraser and PR Account Manager Emma Liasides bring a range of experience to the SLG team, working with the agency’s line up of national clients including Polypipe, […]