In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
To many UK households, Saxa is salt. It has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include […]
Specialist business-to-business (B2B) market research agency Circle Research has been acquired by the Next15 Communications Group. They will form part of Next 15’s expanding research group, MIG Global (MIG). The acquisition continues a focus on data and tech insight capabilities by Next15 as, through MIG, it continues to build a Group of best-in-class specialist research […]
Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]
Socially-led creative agency We Are Social has hired Alison Bracegirdle as creative director in its London headquarters. Alison joins We Are Social from Havas Helia, where she was creative director, working primarily on the agency’s Dove account. She was involved in integrated global campaigns for a range of Dove categories, with stand-out work including Dove’s […]
Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys, has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing […]
Publicis Groupe announced the addition of Alex Lea as Executive Creative Director. Lea will join the creative leadership team on the Walmart business in partnership with Publicis Groupe and other agencies that comprise the Groupe’s solution for Walmart – DeptW. He will be based in Saatchi NY’s office and report to their Chief Creative Officer, […]
It may be summer, but this morning winter arrived in Britain. At first light The Night King was spotted travelling south on horseback from Hadrian’s Wall. Passers-by were left aghast as he descended on London joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of London, as […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]