JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video. The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR. The content […]
Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier in 2016. The Corner has created a range of ads featuring five characters – a motorcyclist, a comedian, a drag queen, a model and a pilot – who represent independent spirits carving their own path […]
Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign. Called ‘Journey’, the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes. Clemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey […]
The UEFA Euro 2016 Trophy Tour launched recently, and will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set to attract up […]
It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Temkin Group, […]
HSBC, the official tournament co-sponsor, and Saatchi & Saatchi, London launches their latest film, ‘The Descent’ to support and build anticipation for the historic Hong Kong leg of the series. Running from the 8th – 10th April, the Cathay Pacific / HSBC Hong Kong Sevens Tournament is the pinnacle of the HSBC World Rugby Seven Series: […]
Hulu recently made a major virtual reality announcement. The Hulu Virtual Reality app is now available and ready for viewing on Samsung’s Gear VR powered by Oculus. The launch will include over 25, 360-degree films along with Hulu’s first ever originally produced short film, “The Big One,”  which was conceived through a partnership with Lionsgate. […]
Geometry Global Bucharest has revealed the idea behind its impactful campaign for the Romanian Football Federation (FRF) that unites education and football. The campaign “FRF supports education†travelled around the globe this weekend after footballers from the home team wore shirts bearing mathematics formulas onto the pitch ahead of the Romania–Spain home friendly on Easter […]
Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland. Martina Moran, senior marketing executive at Smyths said: “The McCann team demonstrated they understood us as a team, understood us […]
Refreshed, radiant, relaxed, satisfied, delighted: perhaps not the feelings many people would often associate with air travel. Air France claims otherwise – the airline has launched a series of films to flag up points of difference such as its comfortable, full lie-flat seat-beds; seamless priority boarding processes; and menus of haute cuisine designed by leading […]