ENVY Advertising has collaborated with 4Creative to create the Dubai sponsorship idents for 2016’s Grand National. Combining footage shot on location with CGI balloons, the final result is pair of idents depicting a hot air balloon race in the skies above the Dubai desert. The idents ran both immediately before and after the race; the […]
Red Bull has sent over 150 teams of students on a journey across Europe with only cans of Red Bull as currency and is broadcasting their adventures each night. The 165 teams are made up of three students each from more than 50 countries and their objective is to reach Paris. Around 500 participants are […]
The Ford Kuga is a great car. An incredible crossover. In fact it’s probably the most premium and quality crossover in its category. The problem however was that consumers were not familiar with it, and thus they didn’t even take it into account when they went car shopping. BBR Saatchi & Saatchi decided to change that […]
Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking […]
Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual recognition technology for the launch of […]
It may have had somewhat of a slow start, but a fifth of UK employees believe that their organisations will be accepting Bitcoin and other similar digital currencies as payment by 2020. Meanwhile a third of employees believe that their companies should be equipped with a 3D printer by 2020 and improving customer experiences by […]
Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]
After a pitch that involved several agencies in Italy, Ferservizi SpA has appointed Saatchi & Saatchi and AB Comunicazioni to handle the advertising activities of the Gruppo Ferrovie dello Stato. The Gruppo FS Italiane, leader in the transportation and logistics markets, today represents excellence both on a national and international level, thanks to the cutting-edge […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]