Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
Fevicol, the largest selling brand of adhesives in India, has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high […]
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/00_Peugeot_JAF_v45.mp4[/KGVID] Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car. Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and […]
Over the years, Olympic Games logos have ranged from interesting to downright bizarre (and the mascots are an entirely different conversation altogether). In launching what is certainly a fitting logo and slogan for the L.A. 2024 Olympic Games bid, Los Angeles mayor Eric Garcetti was backed by more than 100 Olympians and Paralympians, celebrating the […]
Ogilvy & Mather London has appointed Mick Mahoney, the former executive creative director at Rainey Kelly Campbell Roalfe/Y&R, as its chief creative officer. He replaces Gerry Human. Mahoney will lead O&M’s UK creative department, working with clients including Pizza Hut, the government and BP. He will report to the chief executive, Charlie Rudd. Before working […]
Wasserman has announced a global rebrand to better reflect its evolution into a full service offering. This new identity reflects a shift away from its current marketplace reputation as simply a sports sponsorship and management agency, into an agency that understands the connected world and the fact that its clients have touchpoints across all aspects […]
Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global CEO of Havas Sports & Entertainment. As Havas Media Group’s UK MD, Frampton unified the management teams across the group for the core media agency brands, Havas […]
MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]
Cheil Worldwide is consolidating its entire global retail resource under a single banner. Called Cheil Retail, the new unit will be led by Simon Hathaway as the Global Chief Retail Officer. Hathaway, who joined Cheil in 2012, will head a team of 1,500 people across 52 offices in 43 markets. Cheil Retail will work across […]