[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/CoOp-Festive_60sec_ICE_MPEG_4.mp4[/KGVID] The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing […]
Former mobile giant Nokia is looking to pivot its offering into Hollywood with its recently announced OZO virtual reality camera. The communications specialist, having sold its mobile production unit to Microsoft in 2014, is hoping to trump several tech start-ups working on VR capture devices with the $60,000 OZO camera. The Helsinki-based company is courting […]
In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be […]
Omobono, the digital agency for business brands, has announced the launch of its new office in London, appointing Alex Luff as Managing Director of the operation. Omobono has launched its London office to get closer to its many London clients, including Shell, Thomson Reuters and JLL, with whom it also works through its Chicago office. […]
MANFLU, the company for Men that Matter, are set to introduce their first outdoor Above the Line campaign. The activity, created and delivered by sports and health creative agency, Matta, will encourage that where there’s a ‘Man Down’, then MANFLU are on-hand to help you ‘Man Up’. Amplified on social media via the designated #ManDown […]
This 18ct, solid gold pendant, which is also available in silver, is an exact scale replica of the hole drilled into the vault by the Hatton Garden robbers on that fateful Easter Bank Holiday weekend in April 2015. The hole has become an iconic symbol, as instantly recognizable as the McDonald’s golden arches or the […]
This #GivingTuesday agency BBD Perfect Storm has created the #XmashTag, an extension of its traditional Christmas card that will help spread some festive cheer and do some good for charity at the same time. A cheeky nod at the overuse of hashtags, the agency is hoping to flood Twitter with gratuitous random festive hashtags in […]
U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]
A perfect memory is captured in a photo book in a new TV campaign created for iFolor by agency Walker Zurich. Directed by Nigel Cole (Calendar Girls, Saving Grace), the spot uses flashbacks to tell the story of an elderly woman visiting her dementia-suffering husband in a nursing home. They dance among the autumn leaves […]
Strategy and design consultancy Brand Remedy has created a new global brand for law firm Stephenson Harwood, after winning the work in a selection process overseen by the firm’s senior management team which involved more than ten agencies. The rebrand, which supports Stephenson Harwood’s growth ambitions, is the result of the largest client and partner […]
