U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]
A perfect memory is captured in a photo book in a new TV campaign created for iFolor by agency Walker Zurich. Directed by Nigel Cole (Calendar Girls, Saving Grace), the spot uses flashbacks to tell the story of an elderly woman visiting her dementia-suffering husband in a nursing home. They dance among the autumn leaves […]
Strategy and design consultancy Brand Remedy has created a new global brand for law firm Stephenson Harwood, after winning the work in a selection process overseen by the firm’s senior management team which involved more than ten agencies. The rebrand, which supports Stephenson Harwood’s growth ambitions, is the result of the largest client and partner […]
Matt Pye, the chief operating officer at Cheil UK, is set to leave the agency. After five years at Cheil UK Pye intends to take a short break before looking for a new challenge. Pye joined Cheil UK as the Managing Director in January 2011 and was responsible for transforming the agency from its roots […]
Razorfish, part of the Publicis.Sapient platform, has announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake. Lifecake – which was acquired by Canon in 2015 – is a mobile app that allows its users to store all of their child’s […]
Creative agency Sedley Place has announced the appointment of Lara Farnham as design director. Farnham will work alongside managing director Mick Nash, planning director Giles Calver, and head of business development Ron Cregan, on the senior management team. She will be responsible for all 2D design and will be based at the agency’s London office. […]
As 23red celebrates a 20% increase in income and significant profit growth year-on-year, the creative communications agency has appointed Marcus Hernon to the new position of Client Partner overseeing a portfolio of private sector clients. With 15 years’ experience in the industry, including as board director level at agency Iris and most recently as client […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/Dulux-Amazing-Space-–-Take-a-Tour.mp4[/KGVID] Dulux has worked with MRM Meteorite for innovation strategy, research, concepting, visual design, UX, and development of Amazing Space, a digital experience that meets a consumer need for affordable, accessible and professional interior design solutions. Dulux approached MRM Meteorite to develop its online service business, revitalising and diversifying its offering. Driven by […]
The Post Office reveals the return of Simon Bird in its new Christmas campaign ‘Christmas. Sorted’ with a new TVC due on air 5 December, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the 30 second TVC is supported by 40 and 20 second […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/MandS_Xmas_Food_2015_Glitz_20s_11-06_14h55-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas […]