Barrett Hofherr Creates New Work for Re-introduction of Sutter Health

Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent.

The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, people and communities.

The broadcast, OOH, audio, digital, and social campaign will run in Bay Area, Central Valley, and Santa Barbara markets. Video includes a :60 spot and three :30s, and multiple :15s.

Built on a strong foundation of high-quality care, clinical expertise and a commitment to the communities it serves, Sutter Health is evolving and unifying its organization to better serve more patients through greater access to connected care. Sutter Health’s new brand and marketing strategies reflect Sutter’s vision to be the most comprehensive, integrated and connected health system for getting and staying well.

“Our brand relaunch goes well beyond visuals – it’s an opportunity to tell a story about the depth and breadth of Sutter Health’s capabilities today and our bold ambitions for the future,” said Jennifer Bollinger, senior vice president and chief consumer and brand officer of Sutter Health. “Along with this new expression, Sutter is redefining connections for those in our care, emphasizing a modern, consumer approach and deepening our commitment to infusing this new energy throughout every aspect of the experience.” 

The “Never Stop” campaign reflects the “renewed and relentless energy that has galvanized its workforce and puts patients at the center of everything Sutter does—and everything Sutter aspires to be,” said Jamie Barrett, Chief Creative Officer at Barrett Hofherr. “Sutter’s commitment to being the best healthcare provider, quite literally, never stops.”

Barrett Hofherr has served as Sutter Health’s strategic and creative partner since being named AOR in 2018. Sutter Health operates 24 acute-care hospitals and more than 200 clinics in Northern California.

CREDITS  

CLIENT: SUTTER HEALTH

AGENCY: BARRETT HOFHERR

• CHIEF CREATIVE OFFICER: JAMIE BARRETT
• CREATIVE DIRECTORS: BRAD KAYAL, JULIE BLAKLEY
• HEAD OF PRODUCTION: CONOR DUIGNAN
• EXECUTIVE PRODUCER: CHARLOTTE DUGONI
• SENIOR PRODUCER: MARIANNE LAWLOR
• SENIOR PRODUCER: TOD PUCKETT
• HEAD OF ACCOUNTS: ROBERT WOODS
• ACCOUNT DIRECTOR: HELEN ODDONE

PRODUCTION COMPANY:  FURLINED

• DIRECTOR: YAEL STAAV
• PRESIDENT: DIANE MCARTER 
• EXECUTIVE PRODUCER: DAVID THORNE
• LINE PRODUCER: ANNIKA DAWSON
• DIRECTOR OF PHOTOGRAPHY: OREN SOFFER

POST PRODUCTION:  DARLING VFX

EDITORIAL COMPANY: SAINTS EDITORIAL

• EDITOR: DANICA PARDO
• ASSISTANT EDITOR: JAKE HEISE

MUSIC COMPANY: NEW MATH

• COMPOSER: JOEY SPALLINA

MIX COMPANY: ONE UNION

• SOUND ENGINEER: JOABY DEAL 

VISUAL EFFECTS COMPANY: DARLING VFX

• VISUAL EFFECTS ARTIST: ALEXA SALSBERG
• VISUAL EFFECTS PRODUCER: MICHAEL PITRUZELLA

COLOR COMPANY: COMPANY 3

• COLORIST: KATH RAISCH
• BUSINESS AFFAIRS: TRICIA KRASNESKI 

PRODUCTION COMPANY: WHERE THE BUFFALO ROAM

• PHOTOGRAPHER: MARCUS UBUNGEN
• EXECUTIVE PRODUCERS: TIM PRIES, PJ KOLL
• HEAD OF PRODUCTION: CHRISTINE WHITNEY
• LINE PRODUCER: KAM NUROCK

RETOUCHING/COMPOSITION: DMAX IMAGING

MEDIA AGENCY: WAYS & MEANS

• MEDIA PLANNING & BUYING: KAREN HALSTEAD, DIANA BORMUTH, PAIGE WEBER
• DIGITAL MEDIA PLANNING & BUYING: MATT O’CONNELL, BRADLEY CHEN, ALICIA PALOMARES, NOUR BEN HMIEIDA

Source: Barrett Hofherr

  Advertising, Barrett Hofherr, Brand Relaunch, Campaign, Healthcare, Marketing, Relaunch, Sutter Health