Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next […]
Mid-Day is an iconic tabloid of Mumbai with a legacy that expands over a period of 4 decades. Mumbai’s very own newspaper, Mid-Day has a very loyal reader base across the city.
Keeping the Sunday readers in mind, recently Mid-Day revamped the content of its Sunday edition.
“Sunday mid-day is traditionally known for its curated ideas and quality of writing. The thrust is on leisure reading and hand-picked feature articles spanning everything from pop- and sub-culture, to food and drink, health, heritage revival, fashion and technology, sport, the arts and entertainment. News is of course, our mainstay, and we don’t compromise there. So, […]
The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]
West London Mission (WLM) – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable in a new campaign by AMV BBDO. In a series of (three) outdoor ads and social executions, the distinctive quirks, likes and […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson a 239-year-old […]
Paying for your mobile phone usage as you go has become easier and more appealing than ever following the announcement today that O2 has launched its brand-new Pay & ‘Glo’ campaign, with tariffs starting from as little as £5 a month. O2’s Pay As You Go tariff has been refreshed, offering customers’ Big Bundles with unlimited […]
First campaign for the iconic tyre brand from Serviceplan Middle East is directed by Douglas Bernardt out of Stink Films
After winning the business in January 2019, Serviceplan Group Middle East have created their first major campaign for Bridgestone MEA. The impetus of the campaign, titled ‘Keep Going No Matter What’, was to create brand affinity for Bridgestone MEA. Three different Bridgestone tyres are featured in the campaign; the Potenza, Turanza and Dueler: the Turanza […]
Last year, Hyundai featured Farrah (who drove one million miles in her Hyundai Elantra in just five years) in the Owner series. Catherine Pearlman is the latest feature in Hyundai’s Owner series and features her story of donating her kidney to a complete stranger after seeing a flyer from a man’s wife looking for a […]
Castle Lite :: Extra Cold Loop, directed by Adrian de Sa Garces from Egg Films on Vimeo. Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and […]
Quiet Storm has been appointed to work with the team at The View from The Shard as it improves its customer experience in 2020. The agency’s remit is to support The View from The Shard to develop and launch a new brand as it makes significant upgrades to the experience, positioning it as a must-go, iconic destination for […]