Volvo releases latest live test, ‘The Chase’

Volvo releases latest live test, ‘The Chase’

Volvo‘s latest ‘live test’ video premiered on YouTube, with a Volvo FL Distribution truck thrown into the deep end of a Spanish bull run. Created with Swedish agency, Forsman Bodenfors, ‘The Chase’ was also worked on in post-production by The Mill. Set in Ciudad Rodrigo, where Spain’s infamous ‘encierro’ is said to have started over […]

Beats’ Robin Thicke ad escapes outright ban despite sexist complaints

Beats’ Robin Thicke ad escapes outright ban despite sexist complaints

The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was “offensive” and “sexist”. The spot features Thicke performing his single ’Blurred Lines’ alongside three female models in hot pants and see-through nurse […]

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]

Hibu launches first ads since rebrand

Hibu launches first ads since rebrand

Hibu is launching its first major advertising campaign since it rebranded from Yell last year as it hopes to encourage small to medium business owners to reappraise the beleaguered company. The global “Hibu. Made for business” campaign promotes the online “do-it-yourself” digital services it launched last May to help businesses create desktop and mobile websites, […]

Fruit Of The Loom & LinkedIn Team Up For Ad Campaign

Fruit Of The Loom & LinkedIn Team Up For Ad Campaign

Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based […]

NBA launches first international ad push

NBA launches first international ad push

The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, “one game one love”, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games across the globe. The first […]

Samsung premieres Galaxy Gear smartwatch ads

Samsung premieres Galaxy Gear smartwatch ads

Samsung has fired up its hype machine to plug the looming launch of its first smartwatch, the Galaxy Gear. Marketed as a science fiction writers fantasy wrought real the device is being plugged in a series of YouTube adverts taglined ‘After all these years, it’s finally real.’ Depicted watches include unattainable gadgets from Knightrider, The […]

The Sun launches multi-million campaign to promote its Sun+ subscription package

The Sun launches multi-million campaign to promote its Sun+ subscription package

http://www.youtube.com/watch?v=t20gAL3ekn8 Sun+, The Sun’s £2 per week digital entertainment bundle, has rolled out a multi-million pound campaign following its launch earlier this year. Devised by Grey London, the Sun+ offering has been promoted in broadcast media in its entirety. A 30-second TV spot breaks  October 4 and positions Sun+ as ‘The Sun, and then some’ […]

Red Brick Road & Suzuki Launch SX4 S-Cross

Red Brick Road & Suzuki Launch SX4 S-Cross

The Red Brick Road have developed a new campaign to launch Suzuki’s new crossover four wheel drive – the SX4 S-Cross.   The fully integrated campaign features TV, radio, outdoor, press, digital, social media, POS, dealer marketing, CRM and brochures. The idea builds on the ‘Have to Have It’ thought that launched a repositioning of the […]