Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Greene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative agency isobel. In addition to its England Rugby partnership, Greene King IPA is […]
Adverts are influencing how British people see themselves, according to a new report by strategic quantitative research agency, The Numbers Lab. The study, entitled ‘Project Eden’, looked at diversity and inclusion in advertising, revealing that a third (32%) of people believe ads influence how they see themselves. A similar volume of people (33%) believe ‘ads […]
Bold new advertising campaign from BBH London launched on 21st September The campaign has been launched to coincide with the 20th anniversary of Peace One Day, a global NGO that Simba is officially sponsoring. The TV ad premieres on Channel 4, ITV and Sky, from 21st September
Sleep technology brand Simba has launched a major new brand campaign to raise awareness of how a lack of sleep can radically affect both decision making and emotional reactions, whilst also playing a vital role in conflict resolution. The Made For Peace campaign, which has been devised by award-winning creative agency BBH London, will feature TV, organic social and digital ads. Comms […]
Building on US success Bluebeam Revu lets construction project partners markup, track and collaborate on the same PDF plan. From anywhere, and in real time. With Revu, users can finish tasks 70% faster and with 90% more accuracy than traditional pen-and-paper workflows. Bluebeam Revu is already dominant in the US, where it’s used and trusted […]
Iconic beer brand, Budweiser Budvar, has appointed Yorkshire-based content marketing and brand storytelling specialists, UNTOLD, as its new global digital agency. The international tender process saw six agencies competing to become the 125-year-old Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform […]
Renewed internal networks include the official launch of Ogilvy ReWired, a network dedicated to diverse minds, a first for an agency in the UK
Ogilvy UK is recognising National Inclusion Week 2019, by reinvigorating and relaunching its internal networks. Dedicated to creating a truly inclusive culture within the agency, it also launches a new network dedicated to diverse minds, Ogilvy ReWired. As the needs of the agency’s people and the industry evolve, the networks have evolved to reflect these […]
Created by Soko Agency and made by famous Brazilianartist Eduardo Srurr, the artworks will be later auctioned to provoke thoughts about what legacy we want to leave the planet
Corona beer, together with Parley For The Oceans, took a big step in its project to generate awareness about marine plastic pollution: an open-air gallery in the Paulista Avenue area with reproductions of public-domain artworks made by artist and activist Eduardo Srur. The pieces were later made available for auction. With the motto “What legacy […]
-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-
Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex. Two-thirds […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]