Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
The amount of packaging waste that’s left behind by consumers is a serious threat to our environment. In EU alone a total of 78.9 million tonnes of packaging waste is generated every year because brands don’t work on improving it or designing it in a more sustainable way. These days, the shelves of all stores […]
This cot looks normal at first glance – but in fact it’s the first fossil free cot ever manufactured. Vattenfall highlights the need to bring down the cost of fossil-free products for future generations. A proof of concept cot designed and created without any use of oil, gas or coal Energy company Vattenfall’s […]
Adorable hedgehog brought to life by Ambassadors
Staatsloterij | New Year’s Eve Lottery – Freddie from Ambassadors on Vimeo. Freddie the Staatsloterij Hedgehog has won the Gouden Loeki 2019, the Dutch prize for the nation’s most beloved TV commercial. This year, the award show received over 50,000 public votes to determine the winner. Created by TBWA/NEBOKO, directed by Ismael ten Heuvel and […]
BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]
-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-
Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]
Swell_Anthem_1080x1080v6 from VisiblePR on Vimeo. S’well, a design company for good — best known for creating the original fashion hydration accessory, is launching its first brand campaign in the UK that aims to inspire consumers to find more ways to use less. With the impact of single-use plastic an increasing concern for UK consumers, the […]
Tonight, Three will use its ‘Real 5G’* at London Fashion Week to celebrate its 5G roll-out across the UK Its super-fast 5G will transform the fashion show into a truly immersive, multi-sensory experience for the whole audience, culminating with model Adwoa Aboah watching her digital-self walk the catwalk from the FROW (front row) Three’s 5G mobile […]
Provocative work by VCCP for Create
Create, a UK charity that empowers lives through the creative arts, has today unveiled a striking street art mural in Shoreditch. The wall has been painted black and poses the question “Could you use a needle at 9 years old?” in bold red lettering. The campaign, developed by VCCP in partnership with Global Street Art, […]
Sony Interactive Entertainment launched a new campaign for the PlayStation brand, “Heart.” This global PlayStation brand campaign, the latest with Sony’s creative agency, adam&eveDDB, is now live. This new brand spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console. The film opens on the ferocious barking […]