LEVI’S® 501® Day celebrated the anniversary of the original blue jean – which came to be 145 years ago, on May 20th, 1873. For 2018’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand. The month of May has been a social celebration […]
PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit. ‘The Beat of the City,’ (which is part of the ‘We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal […]
Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
Swedish creative agency Stendahls, have unveiled the ‘world’s most boring billboard’ for Sioo:x. Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly – which is revolutionary. But twelve years’ worth of protection is almost too good to be true and Stendahls’ mission […]
 launches From Dust to Gold, an original marketing campaign designed to embrace the demolition of its storied past, to celebrate the collection of new venues opening and to build anticipation for the progress unfolding every day. The multifaceted campaign presents the Palms’ vision of ushering in a new era of Las Vegas by destroying […]
Everybody says that the right make-up is one of the most important things for a woman in a job interview. But, what if one of the Brazil’s most popular make-up brands just said the opposite? Jequiti did that. Studies show that the Brazilian economic crisis has generated devastating consequences to the Brazilian workers. According […]
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]
Schutz, one of Brazil’s largest footwear labels, has launched their new branding concept and “BECAUSE” marketing campaign, created in partnership with Yard NYC. With the upcoming opening of the brand’s largest pop-up shop to date in the heart of New York City, the campaign is designed to launch Schutz’s first major marketing push in the US […]
London’s two biggest advertising screens will join the UK’s Royal Wedding celebrations on May 19. A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London. The screen measures 21.12m x 10.58m, making it […]