West Midlands Trains is rolling out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services. Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year […]
Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses […]
Boden, the British clothing brand unveils the first images from its new US brand campaign via Yard NYC, launching for spring 2019. Embracing Boden’s spring/summer theme of adventure and discovery, the campaign, “Like a Brit” inspires the American woman to embrace a renewed sense of optimism and joy through Boden’s glorious British style. Rolling out […]
Allianz Ireland and ad agency, In the Company of Huskies unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in the newest edition of the multi-platform campaign, We Cover […]
Tata Motors introduced the Tata Xenon pick up in Tunisia three years ago. Within two years, the brand established to take on the No. 2 position in the market with a dedicated customer base. However, with an aim to take the brand to the next level and emphasise on the brand recall, Tata Motors recently […]
Renaissance art finds an unsympathetic audience in this inspired new campaign for Russian bank Tochka, directed by Great Guns’ Ilya Naishuller. Creatively devised by agency Voskhod and produced by Daddy’s Film Moscow, the fantastical ad brings iconic artworks to life to epic effect. The 60-second ad, ‘The Wrong Bank’, takes place in an art gallery […]
A major new crowd-fundraiser is over halfway to raising £50,000 for a campaign to tackle the UK’s toxic air pollution crisis. Air pollution is currently killing at least 40,000 a year in the UK according to the NHS. It’s responsible for about one-third of deaths from stroke, chronic respiratory disease and lung cancer, as well […]
Pets are the new jet setters. Year on year, Hotels.com has seen a 70% uplift in searches for pet-friendly hotels and almost a third of British pet owners have taken their four-legged friends on holiday with them (31%) – to two countries outside the UK on average. Despite cats and ferrets being eligible for pet […]
London-based independent creative agency Mr. President has worked in collaboration with MOO’s in-house creative team to launch a new awareness campaign, showcasing MOO as front of mind for creative businesses around the world. The “Let’s Get Physical” campaign celebrates the sheer joy felt by creative professionals and businesses when their designs are brought to life […]
SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]