Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]
Taylor James is honoured to support Saatchi & Saatchi Health’s advertising campaign for charity CoppaFeel!, to promote breast cancer awareness this Valentine’s Day. CoppaFeel was founded by twin sisters Kristin and Maren Hallenga after Kristin was diagnosed with breast cancer at the age of 23. Because of the late diagnosis, Kristin now lives with a stage four […]
Nairobi-based advertising agency Hatari has come up with a series of three striking print ads for Oxfam International, bringing the issue of gender abuse to light. Each ad features a woman who has been badly battered, held by chains in the form of a man’s pair of hands. They highlight the horrible reality that many […]
http://www.youtube.com/watch?v=yNDElG2fJnE Last week saw the launch of Volkswagen’s new TVC spot for their Automatic Distance Control technology, which promises to bring a tear to eyes across the nation. ADC is a function which ensures your car is always kept at a safe distance from the vehicle in front and is available across Volkswagen’s range. Running […]
Panasonic has unveiled a campaign with We Are Social pondering the question ‘Why DSLR?’ to promote its Lumix mirrorless cameras over larger DSLR models. The campaign will target popular gadget forums and blogs in order to intercept the journey between online discussions and purchase, with the creations of videos such as Why are DSLR lenses […]
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: the game itself. 52% of respondents say the primary reason they tune in is to watch the game, versus 23% who are focused on the commercials, per Burson-Marsteller’s Fan Experience study […]
The ibis Sweet Bed is found in almost every ibis hotel. The design of the bed required 8 months of work by 60 engineers from Accor’s research and development team – everything about the ibis Sweet Bed has been designed, developed and tested to ensure an optimal sleep quality. The challenge and ambition was to […]
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]
A subsidiary of American Eagle, the lingerie store Aerie has launched a series of empowering ads that feature models that have not been touched up with Photoshop. These “Aerie Real” body-positive ads encourage young ladies from the ages of 15 to 21 to be confident of themselves, and serve to assure women that they do […]
http://www.youtube.com/watch?v=Kt5VulFqBm4 Cisco has borrowed the buzz-phrase du jour ‘The Internet of Things’, tweaked it and created a slogan for its latest TV ad – the “internet of everything”. The ad made by Goodby Silverstein & Partners, was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in […]